Digital Marketing Blog

26 Oct 2016

10 Simple Questions You Need to Answer Before Publishing a Digital Flipbook

Creating a digital flipbook is a very effective way to reach out to your website visitors. However, you need to think carefully before using an online flipbook creator to make the final version of your flipbook.

By carefully considering how to make an interactive PDF and publish it using a digital publishing platform, you can maximize the effectiveness of your digital marketing strategy.

Begin by asking yourself these 10 questions.

1. What am I trying to achieve?

Before you hit the publish button on your online publication, define your goals. What do you want your flipbook to do for you? Should it persuade customers to make a purchase immediately, or simply educate them about your brand? Are you creating a flipbook that will be hosted solely on your website, or are you aiming to create something that people want to share on social media? The answers to these questions will guide the design of your flipbook.  

2. How do digital flipbooks fit into my current marketing strategy?

Digital flipbooks aren’t a magic bullet that can single-handedly turn around a flagging e-commerce store. Instead, they are an integral part of a comprehensive marketing strategy. Today, the Internet is awash with marketing content, so you need to learn how to create content that stands out from the crowd, engages your readers, and delivers your brand’s message. 

Related read: How to make a digital flipbook (simple-step-by-step-guide)

3. Who is my target audience?

Before you create and design your digital publication, consider who you want it to reach. Do you want to reach men, women or both? Older or younger people? People with particular interests? When you understand your target market, you can design flipbooks that specifically appeal to that group. Start by creating an audience persona, which represents the kind of person you want to reach out to, and then keep this persona in mind while you’re designing your flipbook.

For instance, if you're aiming at reaching an industry, which relies heavily on statistics, infographics and extensive information, then remember to make room for these, when you create your PDF - soon to be flipbook. 

4. What content do I want to promote?

The most successful online flipbooks combine different types of content to create an engaging experience for readers. You will probably want to include text and beautiful images that represent your brand and products. Consider whether you are trying to educate your audience, provide time-specific offers and discounts or something third. You may also want to add some interactive content, such as videos, pop-ups, and clickable links to increase time spent in your flipbook, which in turn increases your content quality score.



5. How do I plan to attract readers?

After you’ve created your online publication, how will you persuade people to read it? Before you publish, think about your strategy for getting your publication in front of the readers you want to reach. You can email a link to your flipbook to your mailing lists, or share it on social media.

Untitled design (2).png

The right strategy depends on your target audience: Find out where they like to discover content online, whether that’s LinkedIn, Facebook or their email inbox and plan to distribute your publication in that environment.

6. How do I plan to engage readers?

No matter how widely you share them, boring flipbooks don’t lead to marketing success. You need to create publications that are interesting and engaging. As well as brief snippets of text, these kinds of publications typically contain beautiful images and interactive features to keep readers entertained. Consider adding video and animations to your digital flipbook to give it a personal touch. 

Get some inspiration here: 

New Call-to-action

7. How do I plan to evaluate the success of my efforts?

Before you begin any new marketing initiative, you should define the outcomes that would represent success. This gives you a metric against which you can measure the performance of your flipbook. Often, people are interested in knowing how their competitors perform on a particular parameter. That is, of course, relevant to know. What is even more pertinent to know is how your business is currently performing and how you want to perform in, for instance, one month from now. Make small tweaks in your publication, measure, and repeat what worked.

What is a success criteria for you? Is it: 

  • number of views
  • number of visitors
  • time spent on page
  • new leads
  • number of shares
  • number of clicks 
  • increase in orders (requires eCommerce integration)


2017-08-17 12_44_26-Yves Rocher Italia I Case.png

8. What is the timeline?

It’s easy to agonize forever over design decisions when creating an online publication. Resist the temptation to waste time by doing too much planning and too little action. That said, planning is essential, but often we use too much time planning instead of testing the effects of our efforts early on. Test early on to make sure you don't spend too much time on developing ideas and creative processes that don't resonate with your target audience.

9. Do I have the resources it takes to get the most out of the project?

Another important consideration is your budget as well as the working hours you can put into the project. Do you have enough resources to create an engaging publication? If you don’t have the skills you need in-house to design an interactive PDF, can you afford to hire someone to do it for you?

You may find that an easy-to-use digital publishing platform such as iPaper allows you to create your digital flipbook without breaking your budget. 

10. Does the digital publishing platform provider offer support?

When you create a flipbook, you may run into technical problems that prevent your readers from enjoying the full flipbook experience. When these arise, you must be able to fix them quickly to be able to publish your publication. By choosing a digital publishing platform that offers support, you can ensure you’re not left scrambling to deal with problems on your own. Find out what support your digital publishing platform offers and make a note of the ways you can get in touch with the support team before you hit the publish button.

By considering these elements before you publish your digital publication, you can avoid the common pitfalls of using an online flipbook creator. Remember to look at how flipbooks fit into your overall content marketing strategy so you can make the most of this powerful marketing tool to publicize your business to as wide an audience as possible.        




About the author

Ninna Lauridsen

Ninna Lauridsen

Ninna was iPaper's Chief Marketing Officer. She's a creative Content Writer. Word Junkie. Statistics Fanatic. Life Lover. Loud Laughter. One of her favorite quotes is by C.S. Lewis: "You are never too old to set another goal or to dream another dream"

Back to the blog

Want real insight into digital catalog marketing? Sign up for the iPaper email newsletter

All Topics