Digital Marketing Blog

22 Sep 2015

How To Make It Easy To Add Products To The Cart From Online Catalogs

Many of our customers use iPaper as their catalog management software provider because of our ability to integrate their shop with their online catalogs.

iPaper converts your PDF into Flipbooks which is the foundation for starting to enhance the shopping experience from online publications.

In this blog post you'll find a example that presents some of the most popular features that help customer put more products in the shopping cart directly from the online catalog. The company is called Nover, a fictive wholesale company selling a broad range of products within the building materials industry.


See Nover's catalog if you want inspiration for:

  • Shop functionality
  • Animations
  • Good use of images
  • Interactive table of contents
  • Forms
  • Pop-up content and images

Creating quality online catalogs always starts in InDesign. But if you want to turn your PDF into interactive Flipbooks, you need a proper catalog management software.

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Make It Easy To Navigate In Your Online Catalog

One of the things you can do is create a table of contents for the users who are looking for a particular product and don't want to browse through the full publication to find it.

You are always better off indicating the table of contents either by using a set of different colors or by using an animation. In this case, the five colors indicate that there is something different about that area, which is meant to make the user curious and eager to try it.

Convert PDF to Flipbook: Nover Table of Contents

Example of Table of Contents to the right

If you make use of custom elements (such as icons for adding a product to the cart), you might confuse the readers. It is, therefore, important to indicate these features somewhere in your online catalog. Have a look at page two in the Nover catalog to see some smooth animations. 


Integrate your online catalog with your shop

In this demo catalog you can also see how the integration with the shopping cart and online catalog is visually presented and get a feel of how readers experience the options to add product directly to the shopping cart from within the online catalog. 

There is a number of options for improving the shopping experience for customers. Use your catalog builder to increase reveue from online catalogs when customers browse for new products and offers.

Yves Rocher Slovakia integrates eCommerce well in their catalog: 

2017-09-06 15_28_22-Yves Rocher, internetový predaj kozmetických výrobkov na tvár a telo, parfumov a.png


 Related read: Analyse your online catalogs to evolve your business

Enhance the shopping experience

When providing your current and potential customers with shopping functionalities from your online catalog, it's important to make the shopping experience familiar and recognizable to the readers. Use your catalog managment software, whether it's iPaper or another service that convert PDF to flipbook, to enhance the shopping experience.

Make it easy for your readers to add a product to the cart with only a single click. In the Nover example, we've introduced an "add to cart" symbol that is easy to recognize. The symbol is a blue circle with a plus in the center. You see this type of symbol in other places on the web. When using symbols instead of standard buttons, make sure you use them in the right context and that people understand what they do.


Example of a PDF that been converted to HTML and shows a spread with integrated shopping functionality.

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On the spread, you can see in the picture above there is a small difference between the products on top and the ones at the bottom. If you click on the add symbol beside the products on the bottom, you will add them to the cart. If you click on the add symbol beside the products at the top, a drop-down menu will appear. In this drop-down, you can select the amount of products you want to add to the cart.



If your use iPaper as your catalog management software, you can add this option to any product in your online catalogs, and this makes it easy for your readers to add a specific amount of products to the shopping cart with minimal effort.

MultipLe 'Add to cart' options with Shop variant

Depending on the type of shop you need, there is also a third option, which we call shop variant. Let's imagine this scenario: you have a product with several options like car wheels in six sizes. Normally, you would have to add six different buttons, because users should be able to choose the size. With shop variant, you can provide shoppers with a single button instead, making the experience much smoother. 


Example of shop variant in case you have products with different variants.

With shop variant, you just add all the sizes to the button. When you click the button to add the product to the cart, you get a dropdown asking for the exact variant. Shopping directly in your online catalog can't get much easier than this.

What about my shop?

With iPaper as your catalog management software provider, you have the option to integrate your shop with our system.

This integration means that when the user adds a product to the cart from your online catalogs, he or she adds the product directly to the cart on your website but without leaving the catalog.

The integration means that the user can pay and process the order directly in your shop, but by using an iPaper you have the possibility to engage readers through carefully selected offers in a more targeted way than you would on your website.

We know that iPaper is fully compatible with our future needs in this area. That is great. However, even now the shop integration saves us considerable time as an order from our flipping books is processed twice as fast as a phone order.

 Quote, David Rees, eCommerce Commercial Manager at United Drug. 

Smooth experiences with Pop-ups

You can "hide" a lot of information in pop-ups to keep your online publication cleaner and with fewer details. In the Nover example, we made use of pop-ups on the last spread to show information about our fictive shops. Click on the indicators on the map and you will be displayed a pop-up with a picture and some text.

Normally, in paper format, this would have to be either shown as a small text somewhere in the corner or on a page of its own. That's why the pop-ups are so useful because you can put a lot of content in an online publication without making it feel too cluttered.


Generate leads via Forms

If you want to give your readers a way of quickly getting in touch with you, forms are a great way of doing it. Forms will open full screen on top of your online publication, and you can customize them in multiple ways. You can easily add and delete fields, rename the labels and set restrictions. 



Example of a form in iPaper


Who can use this?

There are many of our customers who rely on the shop functionality. If you have a shop, you can get inspiration from Nover's online catalog on how to design and implement it. At the same time, you can learn a bit about designing for your type of audience, and the creation of a catalog with the sole purpose of selling products. You can see how the different shop options work and figure out if this type of solution can be something valuable for you.

Want to convert your PDF to Flipbook and view it as an online catalog?

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About the author

Christian Vasile

Christian Vasile

​Christian comes to work with a single goal in mind: to make sure iPaper stays at the top of the digital publishing industry in terms of usability. His job is all about improving our software's user experience and obsessing about every single detail that makes iPaper great. He can be bribed with pancakes & nutella.

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