Digital Marketing Blog

Benefits of Using Online Brochures as Interactive Sales Tool
22 Jun 2016

Benefits of Using Online Brochures as Interactive Sales Tool Today

If you've been in sales for any length of time, you've probably used PDFs to show printed or online material to prospects and clients. PDFs are great - for 2005.

Now there's a better solution. 

Have you ever considered to use interactive sales tools? Interactive sales tools? What are those? 

Interactive sales tools are engaging online documents made in flipbooks. Flipbooks can make your sales presentations, brochures, product catalogs, and proposals stand out from the competition, increase engagement and help build your brand. 

It's easy to show on a mobile device such as a tablet. 

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In addition, they are easily updated with new prices and pictures etc. 

Have you ever wondered:

How do I make my proposals more personal and targeted to the exact potential customer? 

Well, you can easily do that by the means of digital flipbooks. 

Decoflame uses personalized interactive product catalogs to target their new potential partners - and it works! Decoflame mostly uses the digital platform as an important interactive sales tool for getting new customers and partners.  

Marketing Manager; Viktorija Jasiuleviciute explains: 

We use the iPaper to create customized proposals and brochures for our potential and existing customers and partners. Each iPaper is targeted the exact potential partner with their logo, preferences and pricelist. 





Decoflame is now actively using the digital flipbook more and more as a way of making new partnerships. 

We started sending out customized iPapers to potential partners and continually get some new partners out of it. All of our partners, especially architects, interior designers and construction companies, really like that they can easily find everything they need in the same document. Pricelist, technical drawings, pictures and other info is all at the same place. And we can make it as nice looking as possible, which helps catching their interest and leads to a dialog and eventually a collaboration.



But personalization isn't the only element to consider as a sales person. 

One of the most important aspects of a sales person is to be able to answer or investigate all questions from the customer immediately.

This is in areas like:

  • Giving valuable information regarding delivery times
  • The best price for the solution
  • Suggesting the correct solutions for a particular assignment


Now - White Word on Red Puzzles on White Background. 3D Render..jpeg


KJV, one of the leading Danish distributors of cutting tools, hand and machine tools, transmissions, technical products and products for automation for the metal- and machine industry knows about these issues.

They faced the problem of their sales representatives using too much time on finding relevant information for the potential client. 

Solution: now they use online brochures as an interactive sales tool. 

The crucial aspect of providing value to a potential customer is, that the consultant is capable of answering questions - even complicated questions - right here and right now. The digital flipbook makes this possible for us. 

states Judith Vestmark Hansen, Marketing Coordinator at KJV.

KJV experienced that their digital online brochures even worked as a sales accelerator and provided the company with an optimized buying process. 

Read the whole case here.

Increase your ROI, information flow and lead generation with digital flipbooks today: 


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Consider these benefits:

WOW Factor

PDFs have their place, but they are not very exciting. Convert PDF to flipbook to add that WOW factor and get a valuable interactive sales tool that is not possible with static PDFs.

Flipbooks provide a crisp, colorful and elegant look with clear, sharp photographs and graphics plus engaging animations. Layout and design are captured brilliantly, providing endless options for typography, white space and flow, so you can add a special punch to your presentation.

If you want to really make an impact, today's flipping books allow you to play videos from inside a page.

Annual Report - use video and bring your corporate story to life.png

Imagine the immersive experience for your prospect or customer: Everything is self-contained in one interactive online publication, including:

  • full-color pages
  • stunning graphics
  • and video.

Even better, the video is embedded -- your customers will stay right on your presentation instead of clicking out to YouTube or another video site.

Related read: How to create an online brochure effectively today





Example from Steinsvik that use iPaper for their online documents

Better User Experience

PDFs have to be endlessly scrolled, and you can only effectively read one page at a time. You can zoom into a section, re-positioning the page as you enlarge, but then you have to manually zoom out again with multiple clicks to see the whole page again.

This is especially burdensome if you are making a presentation in person.

Flipbooks are easier in large part because they operate like traditional books and magazines. Simply hit the arrow key to advance.

Ever get lost in a PDF?

With a flipbook, the handy table of contents lets you click right to the content you want. Or simply search the flipbook to find the answers you need. 



You can easily add links to your online brochures to engage your readers with your content.

For design guidelines, I recommend you download this free eBook Designing for Digital. 

Branding Front and Center

With a flipbook presentation, you can show your branding on every page, keeping your company front and center. Online brochures also look sharper and more glossy than PDFs.

You can set your company apart with excellent design, judicious use of color branding, highly valuable content and unique graphic elements. 

Learn more here: 

download free ebook designing for digital

Interactive Elements

Flipping books offer a full slate of interactive elements that are not possible with PDFs.

With an online brochure maker, you can insert

  • video
  • animations
  • music
  • sound effects
  • audio
  • forms
  • pop-ups 
  • lead generation tool



How about having audio testimonials of satisfied customers? Maybe add audio when you create an online brochure, or collect data with an easy-to-use form. The interactive possibilities are only limited by your creativity.

Upload your PDF and see what a few enrichments can do for the reader experience:

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Showcase Flipbooks Online

Every B2B buyer has a hard drive full of PDFs they've collected from researching different products and vendors.

A much better idea is to convert a PDF to a flipbook and showcase it online.

You can send prospects and customers links to your flipbook presentation, and you can even integrate your web shop directly with your online publication, brochure or catalog and sell directly from it.

You can also collect all your digital flipbooks in a digital binder, giving you a perfect overview and easy search of all materials. This is a big advantage if you have heavy product catalogs and/or a lot of different brochures, magazines, catalogs, specifications, certificates, price lists etc. 



Products and services are presented in a fun, interactive environment without the hassle of scrolling through hundreds of pages. And the same presentation looks magnificent no matter what device the reader uses -- desktop computer, mobile tablet or smartphone.

In the age of information overload, an additional benefit is that an online product catalog gives you a unique opportunity to present your offers and marketing messages in a contained environment.

This encourages the reader to spend more time within this particular online environment with the offers you have picked out particularly for this audience.


Example from LEGO that uses iPaper as their Online Catalog Creator

Mobile World

With the rise of large "phablet" smartphones and tablet computers, the demand for high-quality content that can be read easily on these devices has never been greater.

Convert your PDFs to flipbooks to take advantage of this growing opportunity and use them as an interactive sales tool next time you visit a potential client.  


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In addition, flipbook creation tools generally support HTML5, which includes numerous benefits for mobile readers, such as cross-screen portability, better security, and increased performance.

Find out more about how you can benefit from using a digital flipbook as an interactive sales tool.


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Why are online brochures perfect as an interactive sales tool?

To sum up on the benefits of using digital flipbooks as a sales accelerator: 

  • They are engaging
  • Easy to present documents on e.g. a tablet
  • Easily updated with new prices and pictures etc. 
  • Can be personalized and targeted each potential client with their logo, branding, specific price list etc.
  • Makes it easy to answer questions immediately
  • Excellent search functionality
  • WOW-factor: video, animations and much more embedded
  • No endless scrolling - quick page turn
  • Table of contents for quick overview
  • Links for jumping between pages + website
  • Branding
  • eCommerce to allow purchase directly from catalog
  • Contained environment: keep your readers' attention
  • Easy to share via website, email and social media

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About the author

Ninna Lauridsen

Ninna Lauridsen

Ninna was iPaper's Chief Marketing Officer. She's a creative Content Writer. Word Junkie. Statistics Fanatic. Life Lover. Loud Laughter. One of her favorite quotes is by C.S. Lewis: "You are never too old to set another goal or to dream another dream"

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