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How Amazon enhanced product discovery by merging offline and online tactics

Amazon is all about eCommerce. Its business model is focused solely on being the giant of the online shopping world. Yet that hasn't stopped Amazon from dabbling in the world of offline. During ...

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What is a browsing shopper?

Browsing shoppers don't know what exactly they're looking for. They're simply in the mood to browse and get inspired. The second they see a product they not only like but feel a burst of desire for, ...

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Why all eCommerce managers should get inspired by IKEA’s physical stores

IKEA is one of the worlds best known brands.

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9 Essential Tactics to Improve Product Discovery

When you're browsing online, what does a good eCommerce store need to have to convince you to buy? 

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Why iPaper is helping eCommerce brands improve product discovery

Back in 2005, I was a freelancer at media agency No Zebra. One of our tasks was to digitize folders for Bang & Olufsen and make them interactive, enabling users to virtually "flip" the pages in a ...