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Why Amazon sucks at inspiring browsing shoppers

We all know Amazon. We know how it works, we know how to use it and we know exactly what to expect. We trust we'll get a good deal and fast, reliable delivery. It's the ideal place to shop when you ...

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How Nakie uses its community to influence browsing shoppers

Hammock and outdoor brand Nakie only has a handful of products. But its creative take on user-generated content offers an innovative and intuitive product discovery journey.

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How BoConcept builds desire with lifestyle images

We could talk for hours about how images and visuals are key to attracting today's browsing shoppers. So instead of more of our rambling thoughts, lets take a look at how one brand is expertly using ...

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Why you won't beat Amazon with your current tactics

It's probably the hottest topic in eCommerce.

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How Amazon enhanced product discovery by merging offline and online tactics

Amazon is all about eCommerce. Its business model is focused solely on being the giant of the online shopping world. Yet that hasn't stopped Amazon from dabbling in the world of offline. During ...