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How Stanhome reached a new audience with WhatsApp checkout

Stanhome is a leader in the direct selling industry. It’s recognized for its high-quality products and strong commitment to consultants. With a network of more than 185,000 passionate consultants in 5 countries, Stanhome distributes a unique selection of brands for home, family and beauty care.

Stanhome, like most direct selling companies, has long relied on catalogs to showcase its huge range of products to customers.

Traditionally customers could flick through the catalog and call up their local sales rep to order their desired products. But in recent years brands like Stanhome have published those print catalogs online to offer both an offline and online experience to its customers.

Stanhome image

Stanhome’s online catalogs provided an opportunity to grow its online audience, attract a younger following and show its innovative approach to direct selling. But, like most retail brands, Stanhome has had to adapt to offer the eCommerce experience that its shoppers were demanding. And there was one recurring request that Stanhome simply couldn’t ignore.

Customers wanted to checkout via WhatsApp.

Due to the nature of direct selling, sales teams have a one-to-one relationship with customers, so feedback is regularly collected. Stanhome’s representatives noticed a trend in requests to improve their online catalog experience and, judging by the statistics, Stanhome knew they couldn’t say no.

WhatsApp has 1.5 billion users. 450 million of them are active daily. It supports 60 languages and three million global companies use it for business. And, when it comes to mobile shopping, 79% of smartphone users have made a purchase online using their mobile device.

So, in April 2019, Stanhome enabled iPaper’s WhatsApp checkout feature and the impact was instant.

Stanhome shopping

Shoppers can now pre-order directly from the catalog through the popular messaging app. They can scroll through, add products to their basket and, when ready to checkout, simply send their basket to their local sales rep over WhatsApp. 

“We saw results immediately after enabling WhatsApp checkout. Thanks to iPaper and our weekly social media push, we’ve increased catalog readers by 18%. Our shoppers say that iPaper helps them have a fast, direct route to purchase and our sales force loves the flexibility WhatsApp checkout offers them.” said Andrea Signori, Digital Manager at Stanhome Italia.

Since using iPaper and WhatsApp checkout, Stanhome has achieved exactly what it set out to do. It has:

  • Increased the number of catalog readers
  • Attracted a new, younger online audience
  • Created a whole new shopping experience through WhatsApp
  • Discovered more about its shoppers and their online behavior
  • Improved its sales team productivity

“We really enjoy working with iPaper. Our customers love it, our sales force loves it and we do too! iPaper has helped modernize how we showcase our products and allowed us to connect with a whole new audience.” said Andrea.

And, with iPaper’s in-depth statistics, Stanhome and its dealers can understand customer shopping behavior like never before.

“Using iPaper’s statistics we can track the number of checkouts and so much more. These statistics help us to be more innovative and improve our catalog experience to make sure we offer exactly what our audience wants.” commented Andrea.

To find out more about how iPaper can help you grow your audience and offer an inspirational shopping experience, click here to book a meeting with one of our experts!

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About the author

Jo Molloy

Jo Molloy

Jo is passionate about brand storytelling and loves to write. A self-confessed chocoholic and TV addict, she is always on the look out for the latest trends and hopes to share her knowledge and enlighten you with her insightful blogs.

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