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How Amazon enhanced product discovery by merging offline and online tactics

Amazon is all about eCommerce. Its business model is focused solely on being the giant of the online shopping world. Yet that hasn't stopped Amazon from dabbling in the world of offline. During ...

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9 Essential Tactics to Improve Product Discovery

When you're browsing online, what does a good eCommerce store need to have to convince you to buy? 

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Website Engagement Tools: 10 Awesome Engagement Tools You HAVE to Use in 2020

When creating an effective conversion rate optimization strategy, having the right tools for user engagement is critical to your success. Website engagement tools come in all shapes and sizes, and ...

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Mobile Conversion Optimization: How to Create a Mobile Landing Page that Sells

A landing page, and especially a mobile landing page, is a tool that essentially points users toward a very specific end goal. That goal generally involves generating sales or leads but can be any ...

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Growth Tools: 10 Growth Tools You HAVE to Use in 2020

When the end goal of marketing efforts is growth, there are a lot of tools that can help achieve that goal. The difference between traditional business growth and the tactics of a growth hacker is ...