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How Amazon enhanced product discovery by merging offline and online tactics

Amazon is all about eCommerce. Its business model is focused solely on being the giant of the online shopping world. Yet that hasn't stopped Amazon from dabbling in the world of offline. During ...

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Why iPaper is helping eCommerce brands improve product discovery

Back in 2005, I was a freelancer at media agency No Zebra. One of our tasks was to digitize folders for Bang & Olufsen and make them interactive, enabling users to virtually "flip" the pages in a ...

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PDF vs. Online Catalogs - what's the difference

Most people know what a PDF is and have created many for numerous different purposes.

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FAQs: Getting started with Online Catalogs

If you have a few questions before you get started with our Online Catalog solution then you've come to the right place. 

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Mobile Conversion Optimization: How to Create a Mobile Landing Page that Sells

A landing page, and especially a mobile landing page, is a tool that essentially points users toward a very specific end goal. That goal generally involves generating sales or leads but can be any ...