When the end goal of marketing efforts is growth, there are a lot of tools that can help achieve that goal. The difference between traditional business growth and the tactics of a growth hacker is ...

In marketing, it is important to know how to reach the right audience. Part of that includes understanding which tools are most effective and which marketing strategies are going to produce the best ...

If you didn’t think about how color impacts your webshop conversion rates, you didn’t take any basic business courses. Most people in business and marketing understand the theory of persuasive ...

Any business that knows the importance of conversions can benefit from the conversion optimization process. Conversion rate optimization, also referred to as CRO, is a strategy that is designed to ...

Low session durations lead to high bounce rates and low conversions. Aside from the unicorn customer that comes, buys, and leaves, there is generally no benefit for a website when a visitor doesn’t ...