Low session durations lead to high bounce rates and low conversions. Aside from the unicorn customer that comes, buys, and leaves, there is generally no benefit for a website when a visitor doesn’t ...

Bounce rates can make or break eCommerce stores, and it’s not unheard of to see online brands dying as a result of high bounce rates alone. After all, if people are leaving, they’re not buying. ...

Conversion rate optimization is a topic that has garnered a lot of attention. Unfortunately, it can be hard to find all of the information in one place.

Any website that isn’t converting needs to figure out where the problem lies if they are ever going to effectively boost their conversions. Before you dive into the endless information on conversion ...

Everyone in the world of eCommerce wants to talk about sales, but few bother to think about the process behind the sale. Conversion rates matter more to your business than you might think. After all, ...