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9 Essential Tactics to Improve Product Discovery

When you're browsing online, what does a good eCommerce store need to have to convince you to buy? 

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Why iPaper is helping eCommerce brands improve product discovery

Back in 2005, I was a freelancer at media agency No Zebra. One of our tasks was to digitize folders for Bang & Olufsen and make them interactive, enabling users to virtually "flip" the pages in a ...

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PDF vs. Online Catalogs - what's the difference

Most people know what a PDF is and have created many for numerous different purposes.

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FAQs: Getting started with Online Catalogs

If you have a few questions before you get started with our Online Catalog solution then you've come to the right place. 

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Mobile Conversion Optimization: How to Create a Mobile Landing Page that Sells

A landing page, and especially a mobile landing page, is a tool that essentially points users toward a very specific end goal. That goal generally involves generating sales or leads but can be any ...