Digital Marketing Blog

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The Dealer's Guide To EU Car Shoppers

How well do we understand our online audience in Europe? 

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4 Ways Successful Brands Generate Leads From Their Online Catalogs

Your online catalog plays an important role in your lead generation strategy. Data shows that readers spend up to 3 times as long looking at a brand's interactive catalog than they do browsing that ...

Volvo by Florian Van Duyn

How Volvo Markets to Millennial Car Shoppers & What You Can Learn

Volvo has always had a reputation for being the safe choice, right? It's built for rugged weather conditions and has been a favorite with families for decades. 

Photo by Evgeny Tchebotarev

How Car Makers Go From Brochure To Test Drive, And How You Can Too

Before buying a car, today's consumers spend 59% of their time doing online research. That's more than half! 46% of those buyers are using their phones and tablets.  Some major car makers and dealers ...

Design For Digital Blog Post

Improve The Design of Your Online Catalogs With These Conversion Tweaks

People assign a lot of value on, "Looking at the big picture." Fair enough, when you've created a catalog, the goal is to convert leads and sell your product. But the big picture is made up of ...

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