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How Amazon enhanced product discovery by merging offline and online tactics

Amazon is all about eCommerce. Its business model is focused solely on being the giant of the online shopping world. Yet that hasn't stopped Amazon from dabbling in the world of offline. During ...

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9 Essential Tactics to Improve Product Discovery

When you're browsing online, what does a good eCommerce store need to have to convince you to buy? 

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Why iPaper is helping eCommerce brands improve product discovery

Back in 2005, I was a freelancer at media agency No Zebra. One of our tasks was to digitize folders for Bang & Olufsen and make them interactive, enabling users to virtually "flip" the pages in a ...

How to get started with Display

FAQs: How to get started with Display

If you're interested in Display but have a few questions, we've put together some FAQ's to help you out...

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PDF vs. Online Catalogs - what's the difference

Most people know what a PDF is and have created many for numerous different purposes.