AB Catering| Customer Story  

Integrated eCommerce solution lets customers shop
directly from the online catalog


Let's Talk. Schedule Online Demo.


AB catering was established in 1984 by 13 pioneers with a background in and experience from delivering food service. 

Their departments deliver high-quality products to all kinds of kitchens and eateries from the smallest hot dog stand to some of the country's largest canteens, hotels and restaurants.

AB Catering, the Danish food wholesaler for restaurants, cafeterias and catering centers, is very successful letting  customers shop in their flipping book catalogs. 

During certain peak months, 25% of the customers add products to the shopping basket in the online catalog. 


Click image to view range of catalogs

ab catering Customer Case.png


25 %
of customers add products to the basket from online catalogs


Let's Talk. Schedule Online Demo.




AB Catering has used the shopping functionality in their iPaper Flipbooks since September 2013. They publish six regional catalogs ten times a year via the iPaper online catalog software and even though it differs from region to region how often products are clicked in the shopping basket, the overall tendency is that the customers are tempted to buy. The food wholesaler can carefully follow all types of actions and behavior in the digital shopping catalogs in iPapers comprehensive statistic. 

By offering the shopping functionality in the catalog we hope to make it easier for the customers to go from inspiration to purchase. They don’t need to spend time to note down the product ID or look for products somewhere else but simply add it to the basket by a single click. And we’re happy to see that the customers actually are doing so.





+45 72 16 17 72

Karupvej 2D, 3 
8000 Aarhus C