Shopper Survey insights on Digital Catalogs: Meeting Customer Expectations in 2024

Today, online shoppers are presented with endless products and options

But what if less is more?

Maybe carefully showing a limited selection of products - as seen in digital catalogs - will lead to more sales.

To find out, we surveyed more than 6.000 European shoppers: To discover what’s missing in online shopping today and what digital catalogs can provide.

From the results, it’s clear that to succeed in 2024, you must design an online shopping journey your customers actually want.

And, right now, 77% of European shoppers use digital catalogs to get inspired about products to buy.

In this webinar you will discover:

What shoppers think about and want from the online shopping experience

Why ecommerce should take cues from printed catalogs and physical stores

How a 4-stage framework can ease the buying journey in digital catalogs

Q&A with our specialist Mehmet Shakir from iPaper