how to create pop-ups?

how to create pop-ups that are engaging 

Catch your visitors on your website & online flipbooks

Content marketing is a concept that most companies have become familiar with over recent years. And many companies spend valuable time creating quality content to give potential customers the best possible experience and help them achieve their business goals. 

After a while, many experience the urge to get more out of the content that they spend time on creating. That's where pop-ups come into the picture.

Pop-ups are a great way to convert some of your website visitors into known contacts and leads. Our lead generation tool gives you an unlimited amount of pop-ups you can add on your website pages and online flipbooks.

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Take a look at these examples:

iPaper is the perfect choice for catching visitors on both your website and digital catalogs

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Easy setup in a matter of minutes

One of our main priorities is providing a great user experience for our users and customers. Our goal is to seamlessly get you started on using iPaper to optimize your digital marketing activities. 

The first time you login to iPaper's platform you are guided through creating your first pop-up. 

Step 1:

Choose to create a pop-up. 

Step 2:

Choose your main purpose of creating a pop-up. Is the purpose to gather emails or get more website visitors.

Step 3:

Design your pop-up. Add text, color and image and decide which URLs where the pop-ups and click create. You have now made your first pop-up. 

If you only want to add pop-ups to your online flipbooks, you simply copy paste the url of the online flipbook in our lead generation tool and you are good to go. 

To do add pop-ups on your website, you need to embed a script on your site. 


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Here's what our customers say about us.

"The crucial aspect of providing value to a potential customer is, that the consultant is capable of answering questions - even complicated questions - right here and right now. iPaper makes this possible for us.”

Learn more from KJV ➔

“We get a sound understanding of what is making people go through the total customer journey and what is necessary to make them sign up in the end. The numbers have – together with other statistical sources – helped to confirm what was earlier only a gut feeling.“

Learn more from DMJX ➔

"Let's not invent something the readers don't want to use to consume our content. Instead, we now extend the current magazine editions via iPaper and make the magazine more exciting to read with an elegant digital touch."

Learn more from Eksportfokus ➔

Judith Vestermark
Marketing Coordinator, KJV
Martin R. Pedersen
Head of Communication, DMJX
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Charlotte Dahlsgaard Stensbeck
Editor, Eksportfokus

How to create pop-ups that won't negatively affect your search rankings

Search engine friendly experience

Google and other search engines are increasingly concerned with ads that lower the user experience and has started penalizing intrusive popups and interstitials that block an extensive amount of screen space. Your iPaper Pop-ups will not be affected by this.

iPaper has carefully created Pop-ups to comply with all the latest best practices with regards to search engine friendliness.

iPaper is committed to providing you with a great Pop-ups experience, now and in the future. This means that you can use the Pop-ups feature confidently without having to worry about whether or not it will hurt your search engine rankings.

iPaper's Pop-ups feature has several advantages that allow for a clean and search engine friendly experience:

  • Pop-ups do not open automatically by default
  • Pop-ups are mobile friendly and responsive
  • Mobile device triggers are hidden by default and only a small teaser is displayed

This approach makes sure, that your iPaper Pop-ups stay within the boundaries of good content and keeps you in good standing with the search engines.


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use your pop-ups effectively

The dos and don'ts when creating pop-ups


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There are several things to take into consideration when creating a pop-up. Above all you should focus on the user experience. Pop-ups are a great tool to get more value out of your digital marketing, but if they are perceived to be annoying by the visitor they might have a negative effect.

Ensure that the pop-up complements the user experience and is not a hinder to it. The visitor should see it as helpful. create the pop-up so it engages your visitors instead of pushing them away. Your pop-up should emphasize the benefits and value of engaging with it.

Carefully take into consideration where you want to place your pop-ups. A pop-up on your website should not compete with your main goal. For example, avoid using pop-ups to sign up for blogs, newsletters etc. at the check-out in web shops, where the primary goal is to make the customer finish the buy. 

Make sure the pop-up is responsive and optimized for conversion on different devices such as desktops, phones, and tablets. Test on various platforms, screen sizes and browsers before you go live. 

iPaper's pop-ups are 100 % responsive and works across all devices.

We have created a checklist on how to create pop-ups available for download.

Pop-Ups Dos And Don'ts: Get Your Checklist Here ➔ 




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