Potential buyers are harder and harder to come by. Keep the sales team busy by implementing interactive online brochures that generate leads, quote-requests and meetings.
For consideration purchases like real estate, kitchens and automobiles, the purchasing decisions often involve great consideration, extended timelines and multiple decision-makers. You need to provide inspirational and informative content to continually nurture prospects.
Attention spans are dwindling. Traffic to your website and other digital channels may be high and consistent
But if you don't capture leads in the moment of inspiration, before they move onto something else in their busy day, they may be lost forever.
Complex and prolonged buying journeys increases the risk of leads going cold.
Many touchpoints across multiple channels are often needed to progress the customer journey. Some good leads will, for some reason or other, go cold. Then, it's a matter of re-activating them.
Often, the first thing a prospect reaches for during the research-phase is an overview of the products or services in an inspirational format: A brochure or catalog.
When taking it online, you can easily share it across all digital channels. On top, you get the possibility to add additional information and interactive elements to the digital brochure to attract and keep attention.
When a prospect reads the digital brochure, you need to enable the next step for them.
With clear calls-to-action like “Request a Quote”, “Book a Meeting" or "Contact us" directly in your digital brochure, you can make it easy for prospects to take the next step – whatever that may be for your business.
With longer sales cycles and project-based sales, re-targeting is important.
If someone leaves your website without converting, a catalog can re-engage them, and show more options, services or products in a different format than what they’ve already seen.
Engage shoppers with storytelling tactics like icons, animations and videos and serve all information in the brochure (datasheets, product info, pricing etc.) with pop-ups and slide-shows.
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
As an extra way to convert visitors you have the option to open a pop-up in the digital catalog. Collect email addresses, promote your webpage or allow visitors to book a meeting with a sales representative.
Promote your digital catalog across your marketing channels with Embeds and direct links.
You can also increase the likelihood of being found and shared with SEO and share optimizations.
Information is key in the buying journey. With Product View, you can provide additional images and information about a product - without forcing the shopper to an external site and taking them away from the digital catalog experience.
Enable clients to add products to the basket throughout the digital product catalog and then either request a quote, order directly or send the products in an email to one of your sales representatives.
Try a free 14-day trial and explore the possibilities with iPaper as your digital catalog creator, or get directly in contact with us.
