Traffic is turning towards digital channels. Implement a familiar channel to inspire online: Digital catalogs that drive traffic, increases ROI and fosters customer loyalty.
Printed catalogs have long been a staple for retailers to keep shoppers aware of offers and seasonal products.
But, while costs for print are rising, their reach is decreasing as more people move their shopping behavior online.
As inflation drives up prices, shoppers are more likely to chase discounts, making it harder for retailers to retain loyal customers.
The challenge is to offer real value beyond just pricing to keep customers coming back amidst fierce competition.
Historically, printed catalogs were the go-to format for seasonal inspiration, particularly during holidays.
But much of the online shopping experience focuses on driving sales, not fostering the inspiration shoppers crave. Retailers need a digital solution that can replicate the seasonal magic of print.
By simply taking the leaflet format online, you can provide something that other online channels can't: A digital format that is familiar, curated and worth exploring.
By actively using online catalogs in top-funnel marketing activities, you can drive more traffic. That's because, with online leaflets, the next conversion point is closer at hand in an online leaflet than with print - whether that is linking to your ecommerce or finding your nearest store - and it can be tracked and attributed to determine the exact value it's bringing your business.
Digital catalogs can boost loyalty when consistently promoted, again and again, season after season, and provide value that makes it worth creating a habit of coming back to the digital catalog.
Digital catalogs are uniquely fitted to create value online. The curated format that encourages exploration and browsing, a stark contrast to ecommerce sites, for example. If digital catalogs are integrated into the buying journey, they not only build loyalty through ease and familiarity, but also drive direct sales by simplifying the path to buy.
You already produce a PDF, and your audience knows the format. By simply taking the catalog format online and promoting it, you increase the ROI of your PDF design resources.
On top, you can provide something in the buying journey that your other channels can't: A familiar digital experience that facilitates both overview and inspiration, engagement and conversions. It can serve the need to inspire online, something that many ecommerce solutions struggle with.
Enable shoppers to add products to basket throughout the online leaflet and export their order directly to your ecommerce. Alternatively, integrate the digital leaflet directly on your ecommerce with JavaScript integration.
Engage shoppers with storytelling tactics like icons, animations and videos and serve all information in the brochure (datasheets, product info, pricing etc.) with pop-ups and slide-shows.
As an extra way to convert visitors you have the option to open a pop-up in the digital catalog. Collect email addresses, promote your webpage or allow visitors to book a meeting with a sales representative.
Promote your digital catalog across your marketing channels with Embeds and direct links.
You can also increase the likelihood of being found and shared with SEO and share optimizations.
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
Go from PDF to interactive digital catalog in the blink of an eye by automating the process of adding icons, product links and videos to your catalogs.
Learn more about enrichment automation
Try a free 14-day trial and explore the possibilities with iPaper as your digital catalog creator, or get directly in contact with us.
