Printing leaflets is increasingly expensive. At the same time, shoppers are shifting to a digital-first customer journey. Your leaflet must transition with your target audience.
Printed leaflets are a classic way to expose your brand to shoppers and keep them aware of what you offer. But print also takes a lot of time and is extremely expensive to produce and distribute. On top, it's hard to directly attribute the success of print as it's decoupled from the actual store visits and purchases.
Attention spans are dwindling, and your online content compete against social media and entertainment. On top, a lot of channels - Instagram, Facebook, TikTok, your website - have to be managed to funnel traffic to your website or your stores. In effect, attention, traffic and upselling is harder to come by.
With multiple channels to manage, weekly or bi-weekly campaigns to run along with regular themed or holiday pushes, marketing teams are understandably pressed for time and resources. It can be hard to prioritize adding online leaflets to the mix and spending hours implementing, setting up and enriching the leaflet.
By taking your leaflets online and actively using it in top-funnel marketing activities, it's possible to reduce the amount of print but still see similar results, or even better.
That's because, with online leaflets, the next conversion point is closer at hand in an online leaflet than with print - whether that is linking to your ecommerce or finding your nearest store - and it can be tracked and attributed to determine the exact value it's bringing your business.
With a fragmented attention, it can be beneficial to reach shoppers online with something they already know and can relate to.
By simply taking the leaflet format online, you can provide something that your other channels can't: A digital format that is familiar, curated and worth exploring. On top, you can link to the online leaflet from all your channels, and then use the online leaflet as a way to funnel traffic to your stores or website.
iPaper can create links, icons and animations for your leaflet in seconds, simply by matching PDF tags or Product IDs to your product data using automation. On top, all branding elements can be set up once and then applied to all future online leaflets, and if you publish online leaflets on a schedule, you can also maintain only a single static URL.
The online leaflet can help you reduce manual work, and thereby save time and resources to free up for other tasks.
Enable shoppers to add products to basket throughout the online leaflet and export their order directly to your ecommerce. Alternatively, integrate the digital leaflet directly on your ecommerce with JavaScript integration.
Add a link to anywhere: Could be your website, a link to find the nearest store or your ecommerce. This is an easy way to funnel traffic from your online leaflet to other digital destinations. An option to open it in a new browser tab or change the current one is available.
Information is key in the buying journey. With Product View, you can provide additional images and information about a product - without forcing the shopper to an external site and taking them away from the digital catalog experience.
Go from PDF to interactive digital catalog in the blink of an eye by automating the process of adding icons, product links and videos to your catalogs.
Learn more about enrichment automation
Promote your digital catalog across your marketing channels with Embeds and direct links.
You can also increase the likelihood of being found and shared with SEO and share optimizations.
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
Try a free 14-day trial and explore the possibilities with iPaper as your digital catalog creator, or get directly in contact with us.
