A lot of brands feature some version of their printed catalog online, but struggle to get the most out of them. To succeed at driving demand with the format, you need to understand how digital catalogs can be used to enrich the buying journey of your shoppers. Combining our recent findings from surveying consumers preferences for this format all over Europe, and working with global brands for more than 15 years, we have narrowed down a set of best practises for you to use.
In this webinar, we will be covering:
Results from our latest survey comparing what shoppers expect from digital catalogs versus what retailers offer
Our take on how to fit digital catalogs in the buyer journey of your shoppers
Best-in-class examples of customers using iPaper to drive demand from digital catalogs