Deep dive into our features and explore our platform

Branding & Setup

Add branding and design elements to your flipbooks to fit your brand.
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Inherited settings

Digital catalogs are often a monthly or weekly activity. In many circumstances, it can be beneficial to have the same logo, background color, introduction texts, price currency etc. across all catalogs. To save time, you can simply use Inherited Settings to make changes once at the folder level: All catalogs contained in the folder will automatically inherit the settings.  

Conversion points

Offer next steps for your flipbook visitors to guide them along their buying journey.

Enrichments editor

Enrich your flipbooks with images, videos, slideshows, download links, product links and a whole slew of other features in our enrichment editor. These features will make your flipbooks more interactive and engaging for visitors.


News ticker

Breaking news banner, zipper, news ticker – This way of displaying information has many names. With news ticker enabled on your flipbooks, you can provide additional calls to action for your visitor, that are always present when browsing the flipbook. The options are: External link, iframe, go to page, email and form.

For more on what can be achieved in this feature, see our help article.

Checkout options

Create a shopping basket inside your flipbook and provide a way for your visitors to checkout. Multiple checkout options are supported along with different kinds of behaviors and settings.
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WhatsApp checkout

Allow visitors to easily send the content of their basket over WhatsApp. You can create a template of the message that goes along with the order and have contact number be pre-filled or specified by the visitor.

For more information on how to set it up, see this help article.

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Shop export

You can use the shop export integration to send the flipbook basket contents to your website’s checkout basket. So, when a visitor is checking out from the flipbook, they’re directed to your webshop where they can immediately finish their order and purchase.

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JavaScript integration

You can integrate your flipbook in your own webshop and basket. Items selected in the flipbook will be added directly to your webshop basket, allowing the customer to check out and buy without being directed from one page to another.

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Email checkout

Email checkout is way for shoppers to share their order with others, like friends, family or even sales representatives. It could be a request to a representative, a wish list or anything else that doesn’t require any immediate payment, or will be paid via other channels.
For more on email checkout, see our help article.

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Variant support

We offer the ability to add product variants in your catalog, so you can provide shoppers with more choices. Red or green, different sizes or two different products with the same price? With variant support, shoppers can easily see and select the different product choices available.


Lower time and effort to launch your flipbooks.

Enrichment automation

Interactive enrichments such as product links, icons, etc. greatly increase the engagement of your flipbooks. However, adding or editing these enrichments manually can be very tedious. With Enrichment Automation, this manual labour is automated. For example, if you want to change icons for your products, you can change it once, and then all your links will automatically show the new icon.

Learn more about Enrichment Automation here.


Automatic processing

If there are changes to your products, prices or stock, automatic processing can ensure those changes are reflected in your flipbook. We track and check your product feed and make changes automatically when your data is updated. This way, your flipbook is always up to date. See more about automatic processing in this help article.


FTP upload

Automatically turn PDFs into flipbooks. It works by placing all your PDFs on an FTP server and then telling iPaper about that server. Now we can automatically fetch those PDFs and make them into flipbooks.



Take publication period for one flipbook, add it to many and set it on a single URL, voila: you have our scheduling feature. A long list of flipbooks, with different publication periods, on a single URL with one overview of what's live and when.

Minor shop settings

Different shopping behavior requires those minor tweaks to get your shopping experience just right. Here's a couple of highlights...
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Set the currency for the basket to help your visitors understand amounts and totals.

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Hide prices

An option to hide prices in the basket is supported, which is typically used for wishlists or the likes. 

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Clear basket on checkout

Different behaviors of the basket are supported. You can for example either keep the products in the basket, or clear it when a visitor checks out.

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Maximum quantity

This acts as an overall barrier for every individual product in the basket, making sure no more than the specified amount can be ordered.

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Minimum basket value

We provide a way for you to specify a minimum basket total that visitors have to reach before they can checkout. This is typically used if you have to meet shipping costs or something similar.

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Reply email

Specify an email so your customers can reply to orders with changes or cancellations.


Track the performance of your flipbooks.

Device breakdown

Get an overview of what device is used most among your visitors. You can view statistics from mobile, tablet and desktop.


Geo location

Get an overview of which countries your visitors come from and the percentage coming from each country.


Built-in statistics

We serve statistics for many of our modules and general usage of the flipbook, like: Page views, time spend and conversions etc.

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Google Analytics

Measure the performance of your flipbooks in Google Analytics and compare to other marketing activities. Just enter your Google Analytics ID and events will be send to your account. For a full list of events, see our docs.


Adobe Analytics

If you chose Adobe Analytics for your enterprise needs, we have an integration to measure the performance of your flipbooks in there too. For a full list of events sent, take a look at our docs.


Promote your flipbook across your marketing channels.


You can embed a smaller version of your flipbooks into any of your website pages. This way you give a little teaser of your flipbook to your website visitors and inspire them to click through.

For an in depth look at what's possible with embeds, see our help article.


Facebook tracking pixel

Track flipbook pageviews and create remarketing audiences in your Facebook account, so you can keep those visitors coming back.



Add your client ID to start creating remarketing audiences from your flipbook visitors in your Adform account.


Google Ads

Add your Conversion ID to start creating remarketing audiences from your flipbook visitors in your Google Ads account.


Tracking pixel

Add any tracking pixel to your flipbooks for tracking and remarketing.


Engage your flipbook visitors by adding additional product information.


We have different ways to add extra content to your flipbooks, which we serve through modals/pop-ups. It can either be a video, text, image or gallery.


Product detail view

Information is key in the buying process of shoppers. With product detail view, you can provide additional images and information of a product, without forcing the viewer to an external site.

For more information on how to achieve this, see this help article.


Fit your iPaper account seamlessly in your marketing and website setup.

Google Tag Manager

We offer an integration to your Google Tag Manager account, so you can use it to manage and deploy your tags for marketing in your flipbooks.



If you're a HubSpot user, we offer an integration that shows which flipbooks have been viewed by known contacts in Hubspot.



Get your Sleeknote popups into our flipbooks so you can convert more leads from within the flipbook experience.



For converting more visitors we have a product called Display that acts as a sidekick to your flipbooks. At its core, it's an interactive banner for your products and promotions mixed in a little sidebar that can offer just the right product at the right time. Learn more about the use-cases here.


Every Display can be saved as a template and used again and again saving you time in building and lets you execute quicker.

Display editor

Every Display is made in the Display Editor, and every time you save, updates are pushed right away.

Built-in statistics

We offer many in-depth statistics for Displays like: Sessions, total time spent, total product clicks, total image clicks, total button clicks, etc.

Google Analytics

As with Flipbooks, we also provide Google Analytics tracking for Displays. See our documentation on what type of events are shown, or see this help article on how to set up tracking.


Custom scripting

All customers have the option to add custom scripting. If you need an integration not currently supported or have your own development team to execute (for example adding your own Cookie Consent Manager), custom scripting is for you.



We support two APIs to manipulate the flipbook and customer experience via the Javascript integration option. The first API is for our “viewer”, letting you manipulate the customer experience and flipbook, for example with the Javascript integration option. The second is for manipulating the admin, for example to delete flipbooks.


Ensure your flipbooks are secure and compliant.

Different user access

A user hierarchy is supported. We have the administrator, who is the one administrating the account. Then we have users, who can upload flipbooks and manage the account. Lastly, we have statistic users, who can only see statistics, but can’t make any substantial changes to flipbooks.

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