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Here you will find expert advice and insights into how you can scale demand for your products online.
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Blog
The profitability problem in grocery e-commerce
May 3, 2023
November 23, 2022
The profitability problem in grocery e-commerce
Blog
Nov 23, 2022
by
Rebecca Wine
Blog
Why most retailers’ digital transformations fail
Feb 3, 2023
November 23, 2022
Why most retailers’ digital transformations fail
Blog
Nov 23, 2022
by
Rebecca Wine
Blog
How would shoppers react to the death of print?
Dec 15, 2022
November 23, 2022
How would shoppers react to the death of print?
Blog
Nov 23, 2022
by
Simon Evereth Pagaard
The state of printed promotions
European shopper survey 2022
This survey seeks to identify retail consumer trends in Europe. The findings focus on the consequences and benefits of shifting from printed promotions to digital for shoppers. This knowledge can enable retailers to make more informed decisions based on real-world feedback.
Go to survey
Blog
McCann and iPaper partner up in Germany
February 16, 2022
November 23, 2022
Interviews
Interview
Stopping using print will mean losing revenue
May 25, 2022
November 23, 2022
Interview
An engaging digital catalog can be more than just a website
April 24, 2022
November 23, 2022
Interview
Webshops should inspire shoppers to succeed
April 8, 2022
November 23, 2022
Interview
Marketers should recreate product discovery online
February 21, 2022
November 23, 2022
Interview
Marketers should adopt an omnichannel promotion strategy
February 3, 2022
November 23, 2022
Interview
Retail promotions should become more personalized
November 23, 2021
November 23, 2022
Interview
In-store screens create unique shopping experiences
November 8, 2021
November 23, 2022
Interview
Retailers need to identify the shoppers’ mindset
October 11, 2021
November 23, 2022
Interview
Use inspiration in the retail shopping journey
September 16, 2021
November 23, 2022
Interview
Price is less important when you inspire shoppers
August 16, 2021
November 23, 2022
Interview
Inspirational marketing is a competitive advantage
June 29, 2021
November 23, 2022
Interview
Retailers need to understand the shopper journey
June 9, 2021
November 23, 2022
Blog
Blog
The profitability problem in grocery e-commerce
May 3, 2023
November 23, 2022
The profitability problem in grocery e-commerce
Blog
Nov 23, 2022
by
Rebecca Wine
Blog
Why most retailers’ digital transformations fail
February 3, 2023
November 23, 2022
Why most retailers’ digital transformations fail
Blog
Nov 23, 2022
by
Rebecca Wine
Blog
How would shoppers react to the death of print?
December 15, 2022
November 23, 2022
How would shoppers react to the death of print?
Blog
Nov 23, 2022
by
Simon Evereth Pagaard
Blog
3 questions (and answers) that unpack how shoppers use printed promotions in 2022
November 22, 2022
November 23, 2022
3 questions (and answers) that unpack how shoppers use printed promotions in 2022
Blog
Nov 23, 2022
by
Simon Evereth Pagaard
Blog
The cost of printed leaflets and catalogs: The elephant in the room
September 14, 2022
November 23, 2022
The cost of printed leaflets and catalogs: The elephant in the room
Blog
Nov 23, 2022
by
Simon Evereth Pagaard
Blog
The secrets of successful retail promotions
February 28, 2022
November 23, 2022
The secrets of successful retail promotions
Blog
Nov 23, 2022
by
Matt Whitby
Blog
McCann and iPaper partner up in Germany
February 16, 2022
November 23, 2022
McCann and iPaper partner up in Germany
Blog
Nov 23, 2022
by
Matt Whitby
Blog
Shoppers don’t visit your online store for inspiration
August 30, 2021
November 23, 2022
Shoppers don’t visit your online store for inspiration
Blog
Nov 23, 2022
by
Matt Whitby
Blog
Want to beat Amazon? Appeal to shopper's emotions
July 20, 2021
November 23, 2022
Want to beat Amazon? Appeal to shopper's emotions
Blog
Nov 23, 2022
by
Matt Whitby
Blog
The impact of inspiration in online retail
July 8, 2021
November 23, 2022
The impact of inspiration in online retail
Blog
Nov 23, 2022
by
Jo Molloy
Blog
Why product information could be a game changer
July 8, 2021
November 23, 2022
Why product information could be a game changer
Blog
Nov 23, 2022
by
Matt Whitby
Blog
The catalog format should inspire ecommerce marketing
June 2, 2021
November 23, 2022
The catalog format should inspire ecommerce marketing
Blog
Nov 23, 2022
by
Matt Whitby
Blog
The importance of becoming a brand in retail
January 22, 2021
November 23, 2022
The importance of becoming a brand in retail
Blog
Nov 23, 2022
by
Matt Whitby
Blog
Understanding the two types of online shoppers
January 17, 2021
November 23, 2022
Understanding the two types of online shoppers
Blog
Nov 23, 2022
by
Matt Whitby
Blog
Get online success in retail with your print catalogs
January 17, 2021
November 23, 2022
Get online success in retail with your print catalogs
Blog
Nov 23, 2022
by
Matt Whitby
Blog
How to go from print to online without losing in-store traffic
January 17, 2021
November 23, 2022
How to go from print to online without losing in-store traffic
Blog
Nov 23, 2022
by
Matt Whitby
Blog
How to use in-store tactics to inspire your online shoppers
January 15, 2021
November 23, 2022
How to use in-store tactics to inspire your online shoppers
Blog
Nov 23, 2022
by
Matt Whitby
Survey
Survey
New consumer study reveals inspiration the secret ‘x-factor’ to win in online retail
June 10, 2021
November 23, 2022
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