Information overload and the increase in available channels has led to shoppers struggling to navigate today’s ecommerce experience.
Through three years of shopper surveys, this article highlights our findings on enhancing the online shopping experience.
Dive into our European Shopper Survey that reveals the benefits and drawbacks shoppers see when replacing print with digital.
Considering reducing the number of printed promotions? The European Shopper Survey reveals the implications.
2 out of 3 shoppers want to be inspired online. You need to provide emotional rather than functional inspiration to attract shoppers.
The Behavior of Online Shoppers Survey 2021 shows shoppers think a lack of inspiration is a barrier against using online stores.
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