Printed catalogs are expensive and losing impact. Engage clients with shareable, interactive digital catalogs that connects with your sales process and drive more business.
For businesses with a vast range of products, catalogs have historically been the format to show off assortments in an easy, manageable and curated way. But external pressure from legislations and natural resources are making printed product catalogs more expensive to produce and distribute effectively.
While costs for print are rising, their reach is decreasing as digitization has resulted in clients starting their discovery and research process online. At the same time, there's also an expectation that parts of the buying process can be done digitally, just like clients are used to privately with ecommerce.
As your customer base grows, it becomes more difficult to keep up with demand when relying only on traditional sales methods like printed catalogs and in-person meetings.These methods are time-consuming and limit your ability to engage with more customers at once, slowing your response time.
You already produce a PDF, and your audience knows the format. By simply taking the catalog format online, you can provide something in the B2B buying journey that your other channels can't:
A familiar digital B2B sales tool that facilitates both overview and inspiration, engagement and conversions.
Digital product catalogs are shareable across all online channels and can be a centerpiece of your digital marketing. On top, the Build-a-flipbook feature allows the salesperson to reduce the digital product catalog into a custom mini-version for each customer.
That makes the buying experience much more personal, curated and relevant - and much more likely to grab the digital attention.
If a client is interested in products in the digital catalog, there’s a lot of opportunities to capture that interest effectively and efficiently - and speed up the sales process.
Depending on your goals and your clients' customer journey, you can add conversion points to request a quote, book a demo, contact via email or be linked directly to your webshop.
Go from PDF to interactive digital catalog in the blink of an eye by automating the process of adding icons, product links and videos to your catalogs.
Learn more about enrichment automation
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
No customers are completely the same. Select relevant pages for your client, customize the experience, and follow up with a catalog that feels made just for them.
Enable clients to add products to the basket throughout the digital product catalog and then either request a quote, order directly or send the products in an email to one of your sales representatives.
Engage shoppers with storytelling tactics like icons, animations and videos and serve all information in the brochure (datasheets, product info, pricing etc.) with pop-ups and slide-shows.
As an extra way to convert visitors you have the option to open a pop-up in the digital catalog. Collect email addresses, promote your webpage or allow visitors to book a meeting with a sales representative.
By digitalizing your printed materials, you can...
Our tailored B2B package includes all the features that provide the most value for the B2B companies.
Chat with us to learn more about our tailored B2B package.
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