Turn your print catalog into a digital sales tool
Printed catalogs are expensive and losing impact. Engage clients with shareable, interactive digital catalogs that connects with your sales process and drive more business.
Top B2B companies grow with iPaper
The discovery and sales process is evolving
Print is becoming more expensive
For businesses with a vast range of products, catalogs have historically been the format to show off assortments in an easy, manageable and curated way. But external pressure from legislations and natural resources are making printed product catalogs more expensive to produce and distribute effectively.
The B2B customer journey is moving online
While costs for print are rising, their reach is decreasing as digitization has resulted in clients starting their discovery and research process online. At the same time, there's also an expectation that parts of the buying process can be done digitally, just like clients are used to privately with ecommerce.
The offline sales process isn't always scaleable
As your customer base grows, it becomes more difficult to keep up with demand when relying only on traditional sales methods like printed catalogs and in-person meetings.These methods are time-consuming and limit your ability to engage with more customers at once, slowing your response time.
We use digital catalogs in all steps of our marketing funnel, from awareness to decision. It has become an indispensable resource for both counseling customers and upselling.
Anne-Cathrine Jørgensen
Sales and Marketing, Co-owner Ji Sport
How iPaper improves your sales process
Increase the ROI of your catalog
You already produce a PDF, and your audience knows the format. By simply taking the catalog format online, you can provide something in the B2B buying journey that your other channels can't:
A familiar digital B2B sales tool that facilitates both overview and inspiration, engagement and conversions.
Win digital attention with personalized outreaches
Digital product catalogs are shareable across all online channels and can be a centerpiece of your digital marketing. On top, the Build-a-flipbook feature allows the salesperson to reduce the digital product catalog into a custom mini-version for each customer.
That makes the buying experience much more personal, curated and relevant - and much more likely to grab the digital attention.
Connect the digital product catalog to the online sales process
If a client is interested in products in the digital catalog, there’s a lot of opportunities to capture that interest effectively and efficiently - and speed up the sales process.
Depending on your goals and your clients' customer journey, you can add conversion points to request a quote, book a demo, contact via email or be linked directly to your webshop.
Don't just take our word for it
Explore key iPaper features for your business
Enrichment Automation
Go from PDF to interactive digital catalog in the blink of an eye by automating the process of adding icons, product links and videos to your catalogs.
Statistics
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
Personalised catalogs
No customers are completely the same. Select relevant pages for your client, customize the experience, and follow up with a catalog that feels made just for them.
In-catalog ordering
Enable clients to add products to the basket throughout the digital product catalog and then either request a quote, order directly or send the products in an email to one of your sales representatives.
Interactive elements
Engage shoppers with storytelling tactics like icons, animations and videos and serve all information in the brochure (datasheets, product info, pricing etc.) with pop-ups and slide-shows.
Pop-ups
As an extra way to convert visitors you have the option to open a pop-up in the digital catalog. Collect email addresses, promote your webpage or allow visitors to book a meeting with a sales representative.
We're more than just a product
Sure, iPaper offers the features that will help you get more business out of your catalogs. We'll also help with technical implementations or questions you may have. That's our job. However, our main aim is to build a lasting cooperative relationship with you by combining our expertise with yours.
A blueprint for B2B success with digital catalogs
3 challenges to finding the right digital catalog creator for you
Update your sales playbook with our B2B package
By digitalizing your printed materials, you can...
- Offer interactive content that encourages cross-selling.
- Enable customers to request quotes or contact your sales support.
- Create personalized mini-catalogs for specific follow-ups.
Our tailored B2B package includes all the features that provide the most value for the B2B companies.
Chat with us to learn more about our tailored B2B package.
