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Black Friday blog

How to beat the competition this Black Friday

Black Friday is set to be very different this year. Thanks to Covid-19 stores around the world will remain closed and shoppers unwilling to risk the exposure of large crowds. But the need to shop and ...

Importance of educating blog header

The importance of educating your shoppers

As alert consumers we're easily tempted by new products. Products that may help us improve our everyday lives, excel in our hobbies or simply make us look cool. We're constantly scrolling on our ...

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Why limiting choice is the secret to product discovery

There are currently around 24 million ecommerce sites in the world. That's a lot of competition and an unimaginable amount of products. So it's no surprise that today's ecommerce brands panic. They ...

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How Nakie uses its community to influence browsing shoppers

Hammock and outdoor brand Nakie only has a handful of products. But its creative take on user-generated content offers an innovative and intuitive product discovery journey.

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How BoConcept builds desire with lifestyle images

We could talk for hours about how images and visuals are key to attracting today's browsing shoppers. So instead of more of our rambling thoughts, lets take a look at how one brand is expertly using ...