Digital Marketing Blog

How Wholesalers & Manufacturers Use Online Catalogs To Supercharge Sales

Now more than ever there's pressure on manufacturers and wholesale distributors to make eCommerce a priority. 

INTERVIEW: How Dansk Cater Use Mouth-Watering Content To Grow Their B2B Community

It’s not that it’s unusual for B2B businesses to execute great content marketing strategies - Maersk and SAP are two companies that do it well.

How Direct Selling Companies Use Online Catalogs To Grow And Sell

To the untrained eye Direct Selling companies might seem pretty similar. The structure after all - whether single or multi level - is ...

From Page To Plate, How Wholesale Food Services Sell With eCommerce Catalogs

Everybody's got to eat, right?  So you'd think food service companies would have an easy go of it. After all, someone has to provide the produce that ...

The Ultimate List Of eCommerce Statistics You Need For Your Catalog Strategy

Where is eCommerce headed? That's something most marketers ask themselves but have difficulty predicting.  In our experience, when you're not sure ...

4 Ways Successful Brands Generate Leads From Their Online Catalogs

Your online catalog plays an important role in your lead generation strategy. Data shows that readers spend up to 3 times as long looking at a ...

How Volvo Markets to Millennial Car Shoppers & What You Can Learn

Volvo has always had a reputation for being the safe choice, right? It's built for rugged weather conditions and has been a favorite with families ...

What's The Secret Behind Xindao's Incredible Online Catalogs? We Go Behind The Scenes With Designer Agnes Heinrichs

Keep it clean.

Make Your Online Retail Catalogs Relevant In 2018 (Step By Step Guide)

Companies have been printing catalogs since 1845, and there's no sign of it slowing down. In fact, the Data and Marketing Association report ...

How Car Makers Go From Brochure To Test Drive, And How You Can, Too

In recent years, the average number of customer visits to car dealers has dropped from 5 to 1. The reason? The internet.

Improve Your Retail Catalogs With These eCommerce Tweaks

People assign a lot of value on, "Looking at the big picture." Fair enough, when you've created a catalog, the goal is to convert leads and sell your ...

How to Improve the Online Shopping Experience and Ultimately Sell More

Let's face it. The online shopping experience mostly isn't much of an experience. The problem is that traditional webshops are optimized primarily to ...

Why Your E-Catalogs Are Not Fit for Black Friday (And How to Fix it)

Black Friday and Cyber Monday generate a tremendous amount of revenue for retailers. And we see a trend: the sale is moving online.  2015 was the ...

13 Ways An eCommerce Catalog Can Increase Your B2B Sales

B2B industries have been using catalogs for decades.

How E-Catalogs Generate Online Sales in Retail (Case)

You launch your online product catalog, you promote it, you sell a few products, and after a while you acknowledge something.  You aren't selling ...

How Ecommerce Is Changing Online Catalogs For the Better

Catalogs have been a key element for B2B and B2C businesses for over a century.  But global eCommerce turnover was $1.84 trillion last year and the ...

9 Warning Signs of Bad Online Documents (And How To Fix Them)

This post about bad online documents is a 7-minute read.  Let's face reality. A large number of online documents are really bad. Either they're ...

8 Things Your Designer Won't Tell You

Last year I came across a couple of funny articles about designers and how we behave and the translation of the small white lies we tell. We’re ...

Turn Visitors Into Customers Via Smart Online Catalogs [18 examples]

This blog post about how to turn visitors into customers via effective online catalogs is a 5-minute read.  There are a ton of different ways to ...

Quick Overview: What Can You Create With Digital Flipbooks?

This post about what you can create with digital flipbooks is a 5-minute read.  You might be wondering: What can I create with digital flipbooks? It ...

Corporate Storytelling: How To Make People Fall For Your Brand

Corporate storytelling holds significance for online businesses. According to Forbes, it helps you to connect to your audience in a powerful way. It ...

How To Engage Your Online Audience With Digital Flipbooks -18 Examples

This post about how to engage your online audience with digital flipbooks is an 8-minute read.

Best Free Icon Collection for Digital Flipbooks (2300+ Icons, Preloaders, Backgrounds & Illustrations)

This blog post about the best free icon collection is a 4-minute read. Whenever you are making a digital flipbook (or a website for that matter), you ...

Shoppable Content In Online Catalogs: How It Works (With 11 Examples)

This blog post about shoppable content is a 5-minute read.  Hubspot states that brands find it difficult to bridge the gap between browsing and ...

How to Build an Online Business Based on a Digital Flipbook (Real Case)

This post about how to build an online business based on a digital flipbook is a 3-minute read. Malgré Tout is the leading Danish digital sports, ...

How To Get People To Sign Up Right Now?

This blog post about how to get people to sign up is a 5-minute read.  Are you having an email list which you're struggling to grow at the rate, you ...

Warning: Are You Drunk on Your Own Words? (Writer's Confession)

This blog post about being drunk on your own words is a 5-minute read.  Have your ever written something that you think is just brilliant, and when ...

5 Little-Known Factors That Could Affect Your Conversion Rate Today

This blog post about 5 little-known factors that could affect your conversion rate is a 5-minute read.  Converting prospects into paying customers is ...

Dark Patterns in UX Design to Drive Conversions (5 examples)

This blog post about dark patterns in ux design is a 5 minute read.  Googles display network once told me "trick to click", when they validated a ...

7 Things Your Visitors Won’t Tell You About Your Sales and Marketing Material

This blog post about things your visitors won't tell you about your sales and marketing material is a 5-minute read.  You might think that you're ...

B2B Lead Nurturing: How To Use GIFs For Business Today

GIFs rule the social media world. The New York Times reports 23 million GIFs pass through Tumblr daily, and Facebook Messenger gets five million in ...

Why Software Download Lags Behind Software-as-a-Service Today

Thanks to advancements in technology, such as cloud computing and mobile devices, Software-as-a-Service, or SaaS, is leaving software downloads in ...

Email Sign Ups That Make Me Smile (14 examples)

This blog post about email sign ups that make me smile is a 5 minute read. No question that there are a lot of opinions about how an email sign up ...

Business Lead Generation Made Personal (8 Simple Examples)

This blog post about business lead generation is a 5-minute read. When it comes to business lead generation within the B2B segment there is a ...

9 Free Software Tools That Will Quickly Make You a Better Marketer

This blog post about free software tools is a 5-minute read. As a digital marketer, you spend a lot of time creating and distributing content online, ...

7 Ways to Convert Online Leads into Paying Customers (Infographic)

Once you have used tried-and-tested marketing strategies to generate leads online, you need to take action to convert those leads into paying ...

How To Generate Leads Online - 5 Simple Tips

Lead generation is a key part of any business. Although offline strategies can still play an important role in generating leads, many businesses have ...

Pop-ups For Websites & Online Flipbooks: DOs and DON'Ts

There is no doubt that if you want to be successful with your online marketing activities, you should use email marketing. Email marketing is one of ...

How to Make an Online Product Catalog: [Free Checklist]

An online product catalog can be an excellent way to showcase your products to your target market, regardless of  your industry. 

iPaper Key Numbers - 2016 in Review

You might have seen an online digital flipbook powered by iPaper in either France, Belgium, America, Asia - or maybe even Australia, where our ...

Catch up on the most-read blog posts in 2016 from iPaper

We aim at keeping you up-to-date with the latest knowledge and how to's in lead generation, digital publishing, SEO and much more on our Online ...

Drive Sales Fast From Digital Catalogs: Black Friday Provides The Evidence

The buyer’s decision-making process has changed dramatically in recent years. Consumers are conducting extensive research online before ever speaking ...

B2B eCommerce Product Catalog: Use it Actively for Lead Generation Today

If you work in a small or medium-sized B2B company, you may not yet have started using B2B e-commerce product catalogs to advertise your products or ...

B2B Lead Generation: Why B2B Wholesellers Move From Print to Digital Today

Traditionally,  B2B lead generation in small and medium-sized companies has happened through printed product catalogs, which was sent to ...

What are the Benefits of an Online Flipbook Creator Compared to a PDF?

As a marketer or business owner, you need to find visually appealing ways of presenting information on your website. Both PDFs and online flipbook ...

10 Simple Questions You Need to Answer Before Publishing a Digital Flipbook

Creating a digital flipbook is a very effective way to reach out to your website visitors. However, you need to think carefully before using an ...

9 Simple Questions to Ask Before Committing to a Digital Publishing Platform

If you want to create beautiful online flipbooks, you need to find a platform that is both powerful and easy to use. These nine questions can help ...

3 Fast Ways To Boost Retail Catalog Sales

As a retailer, you're probably always looking for ways to boost sales and grow your customer base. Online product catalogs can help you achieve these ...

5 Free Simple Tools To Give Your Digital Flipbook That Extra Touch Right Now

Marketing & sales is a high-paced game. We need to use our time as efficient as possible and one way we can accomplish this is to use the best tools ...

SEO Keyword Strategy Tips To Optimize Your Digital Flipbooks Right Now

Do you have a SEO keyword strategy for your online marketing campaign? Using keywords in your online marketing materials can help to drive traffic to ...

Improve Your E-commerce Strategy Right Now With Online Catalogs

Are you looking for a way to improve your e-commerce strategy?

Add Pop-ups To Your Website and Flipbooks Right Now And Generate Leads

Content marketing is a concept that most companies have become familiar with over recent years. And many companies spend valuable time creating ...

Enhance Your Brand Value With a Flipbook Creator (Quick Guide)

Whether you're a B2B supplier or the leader of a non-governmental organization, a flipbook is a compelling tool for showing off your organization and ...

4 Proven Ways to Attract More Readers to Your Online Flipbooks Today

Flipbooks such as online catalogs, online brochures, and magazines can be a great tool to attract more readers and generate more leads and is a ...

10 Principles Of Psychology You Can Use To Improve Your Flipbooks Today

In order to become a fantastic flipbook creator, you need to understand what makes your customers tick. Fortunately, psychologists have spent many ...

How To Easily Convert Visitors To Contacts From Your Online Catalog Right Now

The goal of your online catalog, website content, and other digital marketing literature should be to convert visitors into prospects. Once you have ...

Why Choose a SaaS Based Flipbook Creator? (Quick Overview)

Online flipbooks are transforming presentations. Instead of traditional PDF documents or printed brochures, new technology invites current and ...

Are your Online Magazines keeping up with 2016?

This is a Guest Blog Post by Brian Jens Digital publishing has evolved greatly since the early 1980s. Each year the number of people who read ...

Build A Strong Online Presence With Interactive Flipbooks Today

What does a dating profile have in common with marketing a business online? A dating profile is a user's chance to impress potential love interests ...

3 Simple On-Page SEO Tips to optimize your flipbooks [FREE EBOOK]

Though the concept of SEO has been on the lips of every marketer for years, Google makes sure that we never rest with continuous updates. Google and ...

How To Make A Digital Flipbook (Simple Step-By-Step Guide)

Maybe you've been here: you've sent your catalog to the printers but you don't have a clue what to do with it next. It's a great asset to your ...

Content Marketing Strategy: How To Easily Use Flipbooks in it

The digital revolution has changed everything, and nowhere is this more true than in the marketing department. You might be a pro at crafting paper ...

5 Reasons to Convert Your Printed Catalog to an Online Catalog Right Now

Maybe you feel nostalgic about printed catalogs, brochures and magazines, and perhaps you still enjoy flipping through them. Or maybe your customers ...

How to Create an Online Brochure Effectively Today

With the world rapidly going digital, you’re likely seeing many changes to marketing strategies. Gone are the days of stuffing envelopes with paper ...

5 Proven Tips To Drive More Traffic To Your Online Catalogs Today

If your business is more traditional or used to using what are considered more established forms of customer outreach, like printed publications and ...

How Interactive Online Publications Can Evolve Your Digital Presence Today

As a marketer, chances are you love collecting analytics and gaining insights from them. Web visits and bounce rates give you information about your ...

3 Quick Ways to Track Reader Engagement When Creating Online Brochures

Online brochures have increasingly become a crucial part of digital marketing. By offering your audience in-depth insights into your company and ...

Benefits of Using Online Brochures as Interactive Sales Tool Today

If you've been in sales for any length of time, you've probably used PDFs to show printed or online material to prospects and clients. PDFs are great ...

Market Your Brand Easily With Interactive Digital Annual Reports

Digital annual reports have revolutionized the way companies interact with clients. The can be an effective way to market your brand is used ...

Reading Engagement: Increase it By Using Video In Online Publishing Today

No matter which industry you are in, or who your target audience is, you need to stand out if you want to survive. Not only do you need to attract ...

4 Simple Ways to Engage Your Readers by Creating Online Magazines

An increasing number of businesses in all types industries have begun to discover the value of content marketing, a concept designed to attract ...

How To Improve Your Online Flipbooks (Step-by-Step Quick Guide)

Online flipping books are a valuable tool for many businesses and organisations. In the “information age,” readers encounter an enormous amount of ...

4 Simple Tips For Crafting Compelling CTA's in Online Publications Right Now

So, you've carefully crafted your latest piece of content. It's clever, witty, and it provides great value that will keep your audience coming back ...

How To Make Video And Use It When Creating Online Catalogs

How to make a great video? What should we avoid when creating one? Where and when should we share it? These are some of the questions we are going to ...

The Science Behind the Perfect Facebook Ad - As Lead Generation Tool (Step-By-Step Guide)

Sharing your content on a social media like Facebook is a great lead generation tool, but what makes a perfect Facebook ad? In this article we are ...

3 Simple Tips To Keep Your Online Publications Rolling While Away On Business

If you’re in marketing, the chances are that every once in a while you are going away on business trips, expos, training, etc. Sure, many companies ...

6 Simple Tools That Make Me More Productive [And Could Make You Too]

There are seemingly thousands of tools that claim to structure both personal and work tasks to help you achieve amazing results. Tools make my life ...

How To Use Storytelling When You Create Online Brochures

As you've probably noticed (since you opened this post), storytelling is not a new concept within marketing. In fact, it's an ancient art (and part ...

[Free eBook] Quickly Convert PDF To HTML5 Flipbooks By Using Beautiful Designs

As a marketer today, knowing how to convert PDF to HTML5 flipbooks is one thing, another is designing your online documents to fit the digital user ...

Increase ROI From Your Online Brochure Maker Right Now With These 5 Publications

Marketers almost have tunnel vision towards finding new ways to let their brands speak and tell their unique selling points. Combined with social ...

Optimize for Mobile on Your Website and Flipbooks Today

Mobile devices have become a huge part of our lives, and we use them more and more each day. Still, many companies haven't optimized content like ...

2015 IN REVIEW - Digital Publishing Software Company On The Rise

The last couple of years have been great for the development of iPaper. We've become the preferred online brochure maker to many companies both ...

New EU Rules for B2C companies from February 15th, 2016

If you as an e-business owner in online publishing have experienced unsolved or expensive disputes between you and a customer, don't worry! It's ...

Get A Quick Overview Of What You Can Do With An Online Brochure Maker

Ever found yourself elbows deep into finding the right online brochure maker to convert PDF to flipbook? It can be quite the struggle to vision the ...

Product-Heavy B2B Company Uses Online Catalogs As Easy Sales Accelerator

In this blog post, we'll look at how a product heavy B2B company uses online catalogs as an easy sales accelerator.  Who would have thought that a ...

Ebinder: 3 Reasons For Using a Digital Binder Organizer for Online Catalogs

Keeping track of your online catalogs can be quite the task. Whether you need to keep track of internal online documents or documents you provide for ...

Improve Speed to Market as a B2B Distributor Quick & Simply With Online Catalogs

This blog post will look into how you can improve speed to market as a B2B distributor quick and simply by implementing online catalogs in your daily ...

Use Digital Annual Reports In Your Investor Relations Efforts Today

Many companies have increased their focus on investor relations and use a digital publishing software to help them make interactive annual reports. ...

Use Favicons When Creating Online Brochures - Quick Guide

Ever wonder where those little icons in your browser tabs come from? And how to use them in your branding efforts?  If you are using an online ...

Online B2B Catalog Transition: Quick & Simply Convert PDF To Flipbooks

Sitting on the Tennessee River in the city of Chattanooga, you find the headquarters of the Mueller Company. A very well-known supplier of water ...

Black Friday - The Hub of Flipbook Reading

To be very honest: we had not anticipated what happened on Black Friday 2015. For a service provider like us, events like Black Friday, Christmas ...

Designing for Digital: Call to Action Buttons

No matter whether you sell something online, or want people to sign up for a service, or want them to take some other kind of action, designing for ...

How to Design Flipbooks for Internal Communication (Quick Guide)

Communicating internally both at your department and between departments is extremely important. It generates a good atmosphere within the company ...

Visual Clutter: How To Easily Use It When Designing For Digital Flipbooks Today

Design is not only about typography and colors. A crucial element of the clean design is the clutter or removing it, to be more exact. Here we take a ...

Advantages and Constraints of Designing for Digital & Print (Quick Overview)

Designing for print and for the web are two different things, each coming with its advantages and constraints. Today we take a look at what those ...

5 Things that Easily Improve the Reader's Experience in Flipbooks

The time has come for us to show you a couple more ways to improve the reader's experience when reading your online flipbooks. We've created a ...

4 Quick Tips When Starting to Use a Digital Publishing Platform

If you're considering to use a digital publishing software for your brochures, magazines, catalogs and other online documents, here are a few things ...

How To Make It Easy To Add Products To The Cart From Online Catalogs

Many of our customers use iPaper as their catalog management software provider because of our ability to integrate their shop with their online ...

Images as a Powerful Tool for Web & Digital Publishing (Examples)

If you design for digital media (websites, web applications, online catalogs) using visual elements is something that you will have to consider. ...

From Print to Online Publications: 6 Simple Tips to Use

It's a great leap forward when you decide to go from print to online with your documents to get a digital version of them. I want your visitors to ...

4 Easy Tips For Creating The Best CTA's For Web And Online Documents

A Call-to-Action button can have several functions, but it's always intended to convert leads into contacts and customers. But how do we create the ...

4 Simple Tips to Become Successful by Using Digital Flipbooks

When using an online catalog builder to make online flipbooks such as online brochures, catalogs or to create online magazines, there are a lot of ...

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