Digital Marketing Blog

New Feature: WhatsApp Checkout

It's never been more important for eCommerce brands to offer a world class mobile shopping experience.

From Basics To Bottom Line: The Complete Guide To Online Catalogs

We talk about them a lot. In fact, we talk about them everyday. But enough about our love of chocolate cakes, let's talk online catalogs. Online ...

iPaper By Numbers: A Look Back At 2018

2018 is almost over.  And it's got us thinking that it might be good to take stock of what iPaper did in 2018 to gear ourselves up for 2019 and share ...

Amazon just sent out its first catalog, here's why...

Last month, Amazon sent out its first catalog to shoppers. But the question on most people's lips has been, why now?

Get Inspired By These Online Catalog Examples

How do you get the most out of your online catalogs?     From driving traffic to equipping on-the-road sales teams, there are countless ways online ...

5 Unexpected But Proven Ways To Drive Traffic

When asked what their top priority is, most of our customers say it's to drive traffic to their webshop. 

3 Ways To Make Sure You're Prepared For Black Friday

Biggest lesson we learned from Black Friday last year? 

The Dealer's Guide To EU Car Shoppers

How well do we understand our online audience in Europe? 

iPaper - The frequently asked questions

If you have questions, we have answers. The meaning of life? 42.  Could Jack have survived Titanic? Yes, and maths has proved it. But maybe more to ...

How Wholesale Catalogs Can Drive Online B2B Sales

Now more than ever there's pressure on manufacturers and wholesale distributors to make eCommerce a priority. 

Is iPaper a great fit for your business? 3 questions that will help you decide

Committing to a new solution in your marketing and sales department can be tricky and take up a lot of resources. Why choose one solution over the ...

INTERVIEW: How Dansk Cater Use Mouth-Watering Content To Grow Their B2B Community

It’s not that it’s unusual for B2B businesses to execute great content marketing strategies - Maersk and SAP are two companies that do it well.

How Direct Selling Companies Use Online Catalogs To Grow And Sell

To the untrained eye Direct Selling companies might seem pretty similar.

From Page To Plate, How Wholesale Food Services Sell With eCommerce Catalogs

Everybody's got to eat, right?  So you'd think food service companies would have an easy go of it. After all, someone has to provide the produce that ...

The Ultimate List Of eCommerce Statistics You Need For Your Catalog Strategy

Where is eCommerce headed? That's something most marketers ask themselves but have difficulty predicting.  In our experience, when you're not sure ...

4 Ways Successful Brands Generate Leads From Their Online Catalogs

Your online catalog plays an important role in your lead generation strategy. Data shows that readers spend up to 3 times as long looking at a ...

How Volvo Markets to Millennial Car Shoppers & What You Can Learn

Volvo has always had a reputation for being the safe choice, right? It's built for rugged weather conditions and has been a favorite with families ...

What's The Secret Behind Xindao's Incredible Online Catalogs? We Go Behind The Scenes With Designer Agnes Heinrichs

Keep it clean.

How To Stay Relevant With Catalog Marketing (Step By Step Guide)

Traditionally, catalog marketing is a form of retailing where customers can select products from printed catalogs in the store or fill out an order ...

How Car Makers Go From Brochure To Test Drive, And How You Can Too

Before buying a car, today's consumers spend 59% of their time doing online research. That's more than half! 46% of those buyers are using their ...

Improve The Design of Your Online Catalogs With These Conversion Tweaks

People assign a lot of value on, "Looking at the big picture." Fair enough, when you've created a catalog, the goal is to convert leads and sell your ...

Why Your E-Catalogs Are Not Fit for Black Friday (And How to Fix it)

Black Friday and Cyber Monday generate a tremendous amount of revenue for retailers. And we see a trend: the sale is moving online.  2015 was the ...

13 Reasons Why Your Business Should Move from Print To Digital B2B Catalogs Today

B2B industries have been using catalogs for decades.

How Fleggaard Uses Online Catalogs To Increase Their Online Sales

With more than 95% of Danes knowing the brand, Fleggaard is the preferred Danish-German cross-border retailer in the market. But, even if you're ...

How Online Catalogs Are Changing eCommerce Sites For the Better

Catalogs have been a key element for B2B and B2C businesses for over a century.  But global eCommerce turnover was $1.84 trillion last year and the ...

9 Warning Signs of Bad Online Documents (And How To Fix Them)

This post about bad online documents is a 7-minute read.  Let's face reality. A large number of online documents are really bad. Either they're ...

8 Things Your Designer Won't Tell You

Last year I came across a couple of funny articles about designers and how we behave and the translation of the small white lies we tell. We’re ...

7 Key Elements To Designing An Online Catalog That Converts

It's a great step forward when you decide to go from print to online with your catalogs. However, one of the key things to look out for is finding an ...

Quick Overview: What Can You Create With Digital Flipbooks?

This post about what you can create with digital flipbooks is a 5-minute read. 

Corporate Storytelling: How To Make People Fall For Your Brand

Corporate storytelling holds significance for online businesses. According to Forbes, it helps you to connect to your audience in a powerful way. It ...

How To Engage Your Online Audience With Digital Flipbooks -18 Examples

This post about how to engage your online audience with digital flipbooks is an 8-minute read.

Best Free Icon Collection for Digital Flipbooks (2300+ Icons, Preloaders, Backgrounds & Illustrations)

This blog post about the best free icon collection is a 4-minute read. Whenever you are making a digital flipbook (or a website for that matter), you ...

How to achieve the ultimate shoppable content experience with catalogs

Consumers want and expect more than ever before, especially when it comes to shopping online. But how can brands keep up with and satisfy a ...

How To Get People To Sign Up Right Now?

Do you have an email list which you're struggling to grow? Well, you're not the only one. So, how do you get people to sign up? By using these simple ...

5 Little-Known Factors That Could Affect Your Conversion Rate Today

Converting prospects into paying customers is no easy task. It calls for a good strategy made up of a well-thought-out sales funnel, landing pages, ...

Dark Patterns in UX Design to Drive Conversions (5 examples)

This blog post about dark patterns in ux design is a 5 minute read.  Googles display network once told me "trick to click", when they validated a ...

Why Software Download Lags Behind Software-as-a-Service Today

Thanks to advancements in technology, such as cloud computing and mobile devices, Software-as-a-Service, or SaaS, is leaving software downloads in ...

5 Ways To Spice Up Your Email Sign Ups

Email sign up forms are effective and, nowadays, expected. The sign up form can make or break the customer's decision to subscribe to your ...

7 Ways to Convert Online Leads into Paying Customers (Infographic)

Once you have used tried-and-tested marketing strategies to generate leads online, you need to take action to convert those leads into paying ...

How To Generate Leads Online - 5 Simple Tips

Lead generation is a key part of any business. Although offline strategies can still play an important role in generating leads, many businesses have ...

Pop-ups For Websites & Online Flipbooks: DOs and DON'Ts

There is no doubt that if you want to be successful with your online marketing activities, you should use email marketing. Email marketing is one of ...

How to Make an Online Catalog For Your Business: [Free Checklist]

An online catalog can be an excellent way to showcase your products to your target market, regardless of  your industry.  If you’ve been putting off ...

Drive Sales Fast From Digital Catalogs: Black Friday Provides The Evidence

The buyer’s decision-making process has changed dramatically in recent years. Consumers are conducting extensive research online before ever speaking ...

iPaper Key Numbers - 2016 in Review

You might have seen an online catalog powered by iPaper in either France, Belgium, America, Asia - or maybe even Australia, where our customers' ...

How To Get Started With eCommerce Using Online Product Catalogs

If you work in a small or medium-sized B2B company, you're probably familiar with the challenge of going digital. You see the demand changing but ...

What are the Benefits of an Online Flipbook Creator Compared to a PDF?

As a marketer or business owner, you need to find visually appealing ways of presenting information on your website. Both PDFs and online flipbook ...

10 Simple Questions You Need to Answer Before Publishing a Digital Flipbook

Creating a digital flipbook is a very effective way to reach out to your website visitors. However, you need to think carefully before using an ...

3 Fast Ways To Drive Retail Sales From Your Online Catalogs

As a retailer, you're probably always looking for ways to boost sales and grow your customer base. Online product catalogs can help you achieve these ...

Five Free Simple Tools To Give Your Digital Flipbook That Extra Touch Right Now

Marketing & sales is a high-paced game. We need to use our time as efficiently as possible and one way we can accomplish this is to use the best ...

SEO Keyword Strategy Tips To Optimize Your Digital Flipbooks Right Now

Do you have a SEO keyword strategy for your online marketing campaign? Using keywords in your online marketing materials can help to drive traffic to ...

Add Pop-ups To Your Website and Flipbooks Right Now And Generate Leads

Content marketing is a concept that most companies have become familiar with over recent years. And many companies spend valuable time creating ...

Enhance Your Brand Value With a Flipbook Creator (Quick Guide)

Whether you're a B2B supplier or the leader of a non-governmental organization, a flipbook is a compelling tool for showing off your organization and ...

4 Proven Ways to Attract More Readers to Your Online Flipbooks Today

Flipbooks such as online catalogs, online brochures, and magazines can be a great tool to attract more readers and generate more leads and is a ...

Why Choose a SaaS Based Flipbook Creator? (Quick Overview)

Online flipbooks are transforming presentations. Instead of traditional PDF documents or printed brochures, new technology invites current and ...

3 Simple On-Page SEO Tips to optimize your flipbooks

Though the concept of SEO has been on the lips of every marketer for years, Google makes sure that we never rest with continuous updates. Google and ...

How To Make A Digital Flipbook (Simple Step-By-Step Guide)

Maybe you've been here: you've sent your catalog to the printers but you don't have a clue what to do with it next. It's a great asset to your ...

Content Marketing Strategy: How To Easily Use Flipbooks in it

The digital revolution has changed everything, and nowhere is this more true than in the marketing department. You might be a pro at crafting paper ...

5 Reasons to Convert Your Print Catalog to an Online Catalog Right Now

Maybe you feel nostalgic about print catalogs, brochures and magazines, and perhaps you still enjoy flipping through them. Or maybe your customers ...

How to Create an Effective Online Brochure Today

With the world rapidly going digital, you’re likely seeing many changes to marketing strategies. Gone are the days of stuffing envelopes with paper ...

5 Proven Tips To Drive More Traffic To Your Online Catalogs Today

If your business is more traditional or used to using what are considered more established forms of customer outreach, like printed publications and ...

How Interactive Online Publications Can Evolve Your Digital Presence Today

As a marketer, chances are you love collecting analytics and gaining insights from them. Web visits and bounce rates give you information about your ...

3 Quick Ways to Track Reader Engagement When Creating Online Brochures

Online brochures have increasingly become a crucial part of digital marketing. By offering your audience in-depth insights into your company and ...

Benefits of Using an Online Brochure as an Interactive Sales Tool Today

If you've been in sales for any length of time, you've probably used PDFs to show printed or online material to prospects and clients. PDFs are great ...

Market Your Brand Easily With Interactive Digital Annual Reports

Digital annual reports have revolutionized the way companies interact with clients. The can be an effective way to market your brand is used ...

Reading Engagement: Increase it By Using Video In Online Publishing Today

No matter which industry you are in, or who your target audience is, you need to stand out if you want to survive. Not only do you need to attract ...

4 Simple Ways to Engage Your Readers by Creating Online Magazines

An increasing number of businesses in all types industries have begun to discover the value of content marketing, a concept designed to attract ...

How To Improve Your Online Flipbooks (Step-by-Step Quick Guide)

Online flipping books are a valuable tool for many businesses and organisations. In the “information age,” readers encounter an enormous amount of ...

4 Simple Tips For Crafting Compelling CTA's in Online Publications Right Now

So, you've carefully crafted your latest piece of content. It's clever, witty, and it provides great value that will keep your audience coming back ...

How To Use Storytelling When You Create Online Brochures

As you've probably noticed (since you opened this post), storytelling is not a new concept within marketing. In fact, it's an ancient art (and part ...

[Free eBook] Quickly Convert PDF To HTML5 Flipbooks By Using Beautiful Designs

As a marketer today, knowing how to convert PDF to HTML5 flipbooks is one thing, another is designing your online documents to fit the digital user ...

New EU Rules for B2C companies from February 15th, 2016

If you as an e-business owner in online publishing have experienced unsolved or expensive disputes between you and a customer, don't worry! It's ...

Get A Quick Overview Of What You Can Do With An Online Brochure Maker

Ever found yourself elbows deep into finding the right online brochure maker to convert PDF to flipbook? It can be quite the struggle to vision the ...

How KJV made their product catalog easy to navigate for online readers

As one of the leading Danish distributors of tools, transmissions and products for industrial automation, KJV knows all too well the challenges faced ...

Ebinder: 3 Reasons For Using a Digital Binder Organizer for Online Catalogs

Keeping track of your online catalogs can be quite the task. Whether you need to keep track of internal online documents or documents you provide for ...

How United Drug Improved Speed to Market as a B2B Distributor With Online Catalogs

A lot of B2B companies, especially in retail and wholesale, often experience difficulties getting to market with new products. Often sales people are ...

Use Digital Annual Reports In Your Investor Relations Efforts Today

Many companies have increased their focus on investor relations and use a digital publishing software to help them make interactive annual reports. ...

How To Make a Favicon - Quick Guide

Ever wonder where those little icons in your browser tabs come from? And how to use them in your branding efforts?  If you are using an online ...

How the Mueller Company supported their digital transition with online B2B catalogs

Perched on the banks of the Tennessee River in the city of Chattanooga is the headquarters of the Mueller Company. A giant in the water industry. ...

Black Friday - The Hub of Flipbook Reading

To be very honest: we had not anticipated what happened on Black Friday 2015. For a service provider like us, events like Black Friday, Christmas ...

Designing for Digital: Call to Action Buttons

No matter whether you sell something online, or want people to sign up for a service, or want them to take some other kind of action, designing for ...

How to Design Flipbooks for Internal Communication (Quick Guide)

Communicating internally both at your department and between departments is extremely important. It generates a good atmosphere within the company ...

Visual Clutter: How To Easily Use It When Designing For Digital Flipbooks Today

Design is not only about typography and colors. A crucial element of the clean design is the clutter or removing it, to be more exact. Here we take a ...

Advantages and Constraints of Designing for Digital & Print (Quick Overview)

Designing for print and for web requires two different processes, each coming with its advantages and constraints. Today we'll run through those ...

5 Things that Easily Improve the Reader's Experience in Flipbooks

The time has come for us to show you a couple more ways to improve the reader's experience when reading your online flipbooks. We've created a ...

How To Improve The Shopping Experience Within Your Online Catalog

Many of our customers use iPaper as their catalog management software provider because of how the platform integrate their shop with their online ...

Images as a Powerful Tool for Web & Digital Publishing (Examples)

If you design for digital media (websites, web applications, online catalogs) using visual elements is something that you will have to consider. ...

4 Easy Tips For Creating The Best CTA's For Web And Online Documents

A call-to-action button can have several functions, but it's always intended to convert leads into contacts and customers. So how do we create the ...

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