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How to beat the competition this Black Friday

Black Friday is set to be very different this year. Thanks to Covid-19 stores around the world will remain closed and shoppers unwilling to risk the ...

How WhatsApp checkout from digital catalogs has transformed the direct selling industry

Direct selling is selling products directly to consumers in a non-retail environment. Instead, sales occur at home, work, online, or other non-store ...

The importance of educating your shoppers

As alert consumers we're easily tempted by new products. Products that may help us improve our everyday lives, excel in our hobbies or simply make us ...

How the ASOS app takes the lead in inspirational product discovery

Since its launch in 2000, ASOS has risen up the ranks to become the go-to online fashion retailer for 20-somethings worldwide. With an active ...

Why limiting choice is the secret to product discovery

There are currently around 24 million ecommerce sites in the world. That's a lot of competition and an unimaginable amount of products. So it's no ...

Why Amazon sucks at inspiring browsing shoppers

We all know Amazon. We know how it works, we know how to use it and we know exactly what to expect. We trust we'll get a good deal and fast, reliable ...

How Nakie uses its community to influence browsing shoppers

Hammock and outdoor brand Nakie only has a handful of products. But its creative take on user-generated content offers an innovative and intuitive ...

How BoConcept builds desire with lifestyle images

We could talk for hours about how images and visuals are key to attracting today's browsing shoppers. So instead of more of our rambling thoughts, ...

Why you won't beat Amazon with your current tactics

It's probably the hottest topic in eCommerce.

How Amazon enhanced product discovery by merging offline and online tactics

Amazon is all about eCommerce. Its business model is focused solely on being the giant of the online shopping world. Yet that hasn't stopped Amazon ...

What is a browsing shopper?

Browsing shoppers don't know what exactly they're looking for. They're simply in the mood to browse and get inspired. The second they see a product ...

Why all ecommerce managers should get inspired by IKEA’s physical stores

IKEA is one of the worlds best known brands.

9 essential tactics to improve product discovery

When you're browsing online, what does a good eCommerce store need to have to convince you to buy? 

Why iPaper is helping ecommerce brands improve product discovery

Back in 2005, I was a freelancer at media agency No Zebra. One of our tasks was to digitize folders for Bang & Olufsen and make them interactive, ...

3 reasons why your online store doesn't convert

1.8 billion people worldwide now purchase goods online.

FAQs: How to get started with Display

If you're interested in Display but have a few questions, we've put together some FAQ's to help you out...

How to use online catalogs in top funnel marketing

How B2C eCommerce companies execute their marketing activities can differ a lot.

PDF vs. online catalogs - what's the difference

Most people know what a PDF is and have created many for numerous different purposes.

How to use online catalogs in B2C ecommerce

It's never been easier for online shoppers to search for specific products and explore where to get the best price.

FAQs: Getting started with online catalogs

If you have a few questions before you get started with our Online Catalog solution then you've come to the right place. 

Website engagement tools: 10 awesome engagement tools you HAVE to use in 2020

When creating an effective conversion rate optimization strategy, having the right tools for user engagement is critical to your success. Website ...

Mobile conversion optimization: How to create a mobile landing page that sells

A landing page, and especially a mobile landing page, is a tool that essentially points users toward a very specific end goal. That goal generally ...

Growth tools: 10 growth tools you HAVE to use in 2020

When the end goal of marketing efforts is growth, there are a lot of tools that can help achieve that goal. The difference between traditional ...

Pop-up conversion: 5 awesome pop-up tools you HAVE to use in 2020

In marketing, it is important to know how to reach the right audience. Part of that includes understanding which tools are most effective and which ...

Button colors for conversions: 5 buttons you have to use on your website

If you didn’t think about how color impacts your webshop conversion rates, you didn’t take any basic business courses. Most people in business and ...

Conversion rate optimization tools | The ultimate guide [+15 tools]

Any business that knows the importance of conversions can benefit from the conversion optimization process. Conversion rate optimization, also ...

Session durations: The ultimate guide to increase time on site for webshops in 2020

Low session durations lead to high bounce rates and low conversions. Aside from the unicorn customer that comes, buys, and leaves, there is generally ...

Bounce rates for webshops: How to reduce bounce rates and increase sales in 2020

Bounce rates can make or break eCommerce stores, and it’s not unheard of to see online brands dying as a result of high bounce rates alone. After ...

Low conversion rates: 5 simple ways to increase conversion rates today

Conversion rate optimization is a topic that has garnered a lot of attention. Unfortunately, it can be hard to find all of the information in one ...

Landing page optimization: How to increase conversions by 50% in 2020

Effective landing page creation isn’t the world’s greatest mystery, despite the fact that many online marketers would lead people to believe as much. ...

Conversion optimization strategy: The simple guide to find more conversion on your site

Any website that isn’t converting needs to figure out where the problem lies if they are ever going to effectively boost their conversions. Before ...

Conversion rate optimization: The ultimate CRO guide for 2020

Conversions are almost more important than sales, and since you rarely come by sales without conversions, it makes sense that you’d want to optimize ...

Micro conversions: The ultimate guide to increasing conversions on your website

Conversion is a huge part of success for any website that is selling a product or service. After all, when people arrive, they are merely visiting. ...

Ecommerce conversion rates: The ultimate guide to more website sales [Updated]

Everyone in the world of eCommerce wants to talk about sales, but few bother to think about the process behind the sale. Conversion rates matter more ...

Boost conversion by 50% instantly: Hacks you can implement right now

A lot of the information out there surrounding conversion rates is incorrect, misleading, or just plain useless. Between the “game-changing” ...

SPAR Switzerland breaks download records with improved online catalogs

SPAR is one of the world’s leading supermarket chains and it’s Swiss branch, SPAR Switzerland, has a multi-brand retail strategy in German-speaking ...

How La Casa Moderna increased traffic with iPaper

La Casa Moderna is an Italian home design and interiors brand. It offers customers a stylish and contemporary home design experience throughout Italy.

How Stanhome reached a new audience with WhatsApp checkout

Stanhome is a leader in the direct selling industry. It’s recognized for its high-quality products and strong commitment to consultants. With a ...

How to inspire: Marketing tactics

Inspiration can come in many ways.

The impact of inspiration

To grow your business in a thriving eCommerce market space you need to be able to deliver a second-to-none web shop experience that goes above and ...

Understanding the two types of online shoppers

Inspiring online shoppers is a must.

How to use in-store tactics to inspire your online shoppers

Brick and mortar stores are built to inspire.

Why retailers should transform print catalogs online

In the retail industry print catalogs are a popular tool to drive customers to brick and mortar stores. 

How to go from print to online without losing in-store traffic

Print catalogs are a proven way to drive traffic to your brick and mortar stores.

How our customers helped create our best-selling feature of 2019 (so far...)

Your audience is the core of your business. They’re the ones using your products. They’re the ones that know what works and what doesn’t.

Why Instagram is at the forefront of inspirational commerce

Here's some stats you should know:

New feature: WhatsApp checkout

It's never been more important for eCommerce brands to offer a world class mobile shopping experience.

From basics to bottom line: The complete guide to online catalogs

We talk about them a lot.

iPaper By Numbers: A Look Back At 2018

2018 is almost over.  And it's got us thinking that it might be good to take stock of what iPaper did in 2018 to gear ourselves up for 2019 and share ...

Amazon just sent out its first catalog, here's why...

Last month, Amazon sent out its first catalog to shoppers. But the question on most people's lips has been, why now?

Get Inspired By These Online Catalog Examples

How do you get the most out of your online catalogs?    

5 Unexpected But Proven Ways To Drive Traffic

When asked what their top priority is, most of our customers say it's to drive traffic to their webshop. 

3 Ways To Make Sure You're Prepared For Black Friday

Biggest lesson we learned from Black Friday last year? 

The Dealer's Guide To EU Car Shoppers

How well do we understand our online audience in Europe? 

iPaper - The frequently asked questions

If you have questions, we have answers. The meaning of life? 42.  Could Jack have survived in Titanic? Yes, and maths has proved it. But maybe more ...

How Wholesale Catalogs Can Drive Online B2B Sales

Now more than ever there's pressure on manufacturers and wholesale distributors to make eCommerce a priority. 

Is iPaper a great fit for your business? 3 questions that will help you decide

Committing to a new solution in your marketing and sales department can be tricky and take up a lot of resources. Why choose one solution over the ...

INTERVIEW: How Dansk Cater Use Mouth-Watering Content To Grow Their B2B Community

It’s not that it’s unusual for B2B businesses to execute great content marketing strategies - Maersk and SAP are two companies that do it well.

How Direct Selling Companies Use Online Catalogs To Grow And Sell

To the untrained eye Direct Selling companies might seem pretty similar.

From Page To Plate, How Wholesale Food Services Sell With eCommerce Catalogs

Everybody's got to eat, right?  So you'd think food service companies would have an easy go of it. After all, someone has to provide the produce that ...

The Ultimate List Of eCommerce Statistics You Need For Your Catalog Strategy

Where is eCommerce headed? That's something most marketers ask themselves but have difficulty predicting.  In our experience, when you're not sure ...

4 Ways Successful Brands Generate Leads From Their Online Catalogs

Your online catalog plays an important role in your lead generation strategy. Data shows that readers spend up to 3 times as long looking at a ...

How Volvo Markets to Millennial Car Shoppers & What You Can Learn

Volvo has always had a reputation for being the safe choice, right? It's built for rugged weather conditions and has been a favorite with families ...

What's The Secret Behind Xindao's Incredible Online Catalogs? We Go Behind The Scenes With Designer Agnes Heinrichs

Keep it clean.

How To Stay Relevant With Catalog Marketing (Step By Step Guide)

Traditionally, catalog marketing is a form of retailing where customers can select products from printed catalogs in the store or fill out an order ...

How Car Makers Go From Brochure To Test Drive, And How You Can Too

Before buying a car, today's consumers spend 59% of their time doing online research. That's more than half! 46% of those buyers are using their ...

Improve The Design of Your Online Catalogs With These Conversion Tweaks

People assign a lot of value on, "Looking at the big picture." Fair enough, when you've created a catalog, the goal is to convert leads and sell your ...

3 tactics to hype up your Black Friday Catalog

Last year eCommerce revenue on Black Friday jumped up 18% compared to the year before. 

13 Reasons Why Your Business Should Move from Print To Digital B2B Catalogs Today

B2B industries have been using catalogs for decades.

How Fleggaard Uses Online Catalogs To Increase Their Online Sales

With more than 95% of Danes knowing the brand, Fleggaard is the preferred Danish-German cross-border retailer in the market. But, even if you're ...

How Online Catalogs Are Changing eCommerce Sites For the Better

Catalogs have been a key element for B2B and B2C businesses for over a century.  But global eCommerce turnover was $1.84 trillion last year and the ...

7 Key Elements To Designing An Online Catalog That Converts

It's a great step forward when you decide to go from print to online with your catalogs. However, one of the key things to look out for is finding an ...

3 Essential tips for using icons in your catalog [Including free download of +2.300 Icons]

  Icons are essential for our online experience. They provide a universal way to convey functionality and attract the eye of the ...

How to create shoppable content that inspires

It's estimated that there will be over 2 billion online shoppers worldwide by 2020. And, with around 24 million eCommerce websites in total, if you ...

How To Get People To Sign Up Right Now

Do you have an email list which you're struggling to grow? Well, you're not the only one. So, how do you get people to sign up? By using these simple ...

5 Little-Known Factors That Could Affect Your Conversion Rate Today

Converting prospects into paying customers is no easy task. It calls for a good strategy made up of a well-thought-out sales funnel, landing pages, ...

Why Software Download Lags Behind Software-as-a-Service Today

Thanks to advancements in technology, such as cloud computing and mobile devices, Software-as-a-Service, or SaaS, is leaving software downloads in ...

5 Ways To Spice Up Your Email Sign Ups

  Email sign up forms are effective and, nowadays, expected. The sign up form can make or break the customer's decision to subscribe to your ...

7 Ways to Convert Online Leads into Paying Customers (Infographic)

Once you have used tried-and-tested marketing strategies to generate leads online, you need to take action to convert those leads into paying ...

The do's and don'ts for popups on online content

If you spend time on the Internet every once in a while, you have most likely been exposed to popups. popups are usually employed on websites, but ...

How to Make an Online Catalog For Your Business: [Free Checklist]

An online catalog can be an excellent way to showcase your products to your target market, regardless of  your industry.  If you’ve been putting off ...

iPaper Key Numbers - 2016 in Review

You might have seen an online catalog powered by iPaper in either France, Belgium, America, Asia - or maybe even Australia, where our customers' ...

How To Get Started With eCommerce Using Online Product Catalogs

If you work in a small or medium-sized B2B company, you're probably familiar with the challenge of going digital. You see the demand changing but ...

3 Fast Ways To Drive Retail Sales From Your Online Catalogs

As a retailer, you're probably always looking for ways to boost sales and grow your customer base. Online product catalogs can help you achieve these ...

Five Free Tools To Give Your Digital Flipbook That Extra Touch Right Now

Marketing & sales is a high-paced game. We need to use our time as efficiently as possible and one way we can accomplish this is to use the best ...

4 Reasons for choosing a SAAS based flipbook creator

The digital revolution has changed everything, and nowhere is this more true than in the marketing department. You might be a pro at crafting paper ...

How To Make A Digital Flipbook (Simple Step-By-Step Guide)

Maybe you've been here: you've sent your catalog to the printers but you don't have a clue what to do with it next. It's a great asset to your ...

5 Reasons to Convert Your Print Catalog to an Online Catalog Right Now

Maybe you feel nostalgic about print catalogs, brochures and magazines, and perhaps you still enjoy flipping through them. Or maybe your customers ...

How to Create an Effective Online Brochure Today

With the world rapidly going digital, you’re likely seeing many changes to marketing strategies. Gone are the days of stuffing envelopes with paper ...

5 Proven Tips To Start Driving Traffic To Your Online Catalogs Today

If your business is more traditional or used to using what are considered more established forms of customer outreach, like printed publications and ...

5 Benefits of Using an Online Brochure as an Interactive Sales Tool

If you've been in sales for any length of time, you've probably used PDFs to show printed or online material to prospects and clients. 

How To Use Storytelling When You Create Online Brochures

As you've probably noticed (since you opened this post), storytelling is not a new concept within marketing. In fact, it's an ancient art (and part ...

How KJV made their product catalog easy to navigate for online readers

As one of the leading Danish distributors of tools, transmissions and products for industrial automation, KJV knows all too well the challenges faced ...

3 Reasons For Using a Digital Binder to Organise Your Online Catalogs

Keeping track of your online catalogs can be quite the task.   Whether you need to keep track of internal online documents or documents you provide ...

How United Drug Improved Speed to Market as a B2B Distributor With Online Catalogs

A lot of B2B companies, especially in retail and wholesale, often experience difficulties getting to market with new products.   Often sales people ...

How To Make a Favicon - Quick Guide

Ever wonder where those little icons in your browser tabs come from? And how to use them in your branding efforts?    Favicons are the small 16x16 ...

How the Mueller Company supported their digital transition with online B2B catalogs

Perched on the banks of the Tennessee River in the city of Chattanooga is the headquarters of the Mueller Company.   A giant in the water industry.   ...

Designing for Digital: The 4 Secret Tactics behind Call to Action Buttons

No matter whether you sell something online, or want people to sign up for a service, or want them to take some other kind of action, designing for ...

Designing for Digital: How to deal with visual clutter

Design is not only about typography and colors. A crucial element of the clean design is the clutter or removing it, to be more exact.   Here we take ...

How To Improve The Shopping Experience Within Your Online Catalog

Many of our customers use iPaper as their catalog management software provider because of how the platform integrate their shop with their online ...

Designing for digital: Images as a Powerful Tool (3 Examples)

If you design for digital media (websites, web applications, online catalogs) using visual elements is something that you will have to consider.   ...