Strategies

Three retailers, three uses for a feed-based digital leaflet and 10-4's numbers on what it did to their webshop.

Get the why, how, tweaks and results of using digital catalogs for themed campaigns.

Don't let your best deals go unnoticed.

Ten design decisions that separate a catalog people browse from one they buy from.

Five free tools we use to get a flipbook looking right before it goes live.

All you need to know to get started with digital catalogs.

Not every retailer is at the same stage of their digital journey. Some are still using print as their main marketing channel. Others have embraced ecommerce and other digital channels. And a few have already adopted digital-first workflows and use automation to create content across multiple channels. And that’s okay.

We've put together 10 examples of how big brands are using and maximizing their online catalogs.

The best digital catalog creator may be the one you don’t pick.

Dive into why adapting a digital-first approach is key for retailers.

For years now, B2B sales have been changing.

Printing leaflets is becoming increasingly expensive, and shoppers are shifting towards a digital-first customer journey.

Often, one of the first touchpoints with prospects is a catalog or brochure.

Drive traffic using your online flipbooks with these 3 tactics.

The big challenges of curation in e-commerce: Get insights from experts on the art of product selection, customer engagement, and overcoming excess inventory.

Retailers need a successful digital transformation to regain customer loyalty. But most fail. Here's how to avoid their mistakes.

Dive into our European Shopper Survey that reveals the benefits and drawbacks shoppers see when replacing print with digital.

The printed leaflet is still a key marketing tool, but has regulations, inflation and supply chain issues made the price too high?

Discover how today’s brands are using them for powerful storytelling, inspiring browsers, and driving demand online and off.

Discover how to bring your in‐store magic online with standout visuals, seamless navigation, and shoppable catalogs that turn casual browsers into loyal buyers.

Gain deeper insights from the iPaper European Shopper Survey into generational preferences to enhance your retail promotion strategy.