Digital Marketing Blog

How to get people to sign up?
08 May 2017

How To Get People To Sign Up Right Now?

This blog post about how to get people to sign up is a 5-minute read. 

Are you having an email list which you're struggling to grow at the rate, you want? Well, you are not the only one. So how do you get people to sign up? By use of these simple advice, you can increase your email list for your newsletter or blog.  

Your online conversion rate is affected by many factors such as placement of sign-up form, your wording, the length of form etc. Let's dig a little bit deeper into some of the factors that have an impact on your conversion rate. 


1. Turn around and think as the visitor

Can you honestly say that you're not communicating from your own business perspective when you are trying to get people to sign up for your email list? 

Does this look familiar to you? 


Or something like this...


Or this...



Oh yes, I really can't wait to get more information about your company! That is just what I'm looking for when I'm browsing around the internet. 

Well, not really. If you want more sign-ups, then you have to rethink the way you communicate with your online visitors. Imagine that you're a first time visitor to your company's website and doesn't know anything about how great your company is. What would encourage you to sign up for their newsletter? "Sign up for our newsletter?". Well, probably not. 

Which leads me to the next point. 

2. Provide obvious value

To get more sign-ups, you have to provide something of obvious value to your visitors. Something that speaks to their needs and feelings.  

Something like this from Adespresso, because who doesn't want to master the art (and science) of trust and credibility?:



Or this one from Brian Dean, where you get free exclusive traffic tips

2017-04-06 12_43_31-SEO Training and Link Building Strategies – Backlinko.png


Or another good example of how to get people to sign up is this from Kristi Ling:

kristi ling.png

Can you spot the value here? I think that most people can relate to at least one of her points; secret happiness formula for less stress, better health and ridiculously productive creative days. 

I was so curious that I just signed up myself. Those "ridiculously productive creative days" got me. 

3. Make the CTA specific and Actionable

Putting effort into your call-to-action (CTA) will pay off. Make your CTA specific, so the reader knows what to expect. Use actionable words such as start, download, get. Instead of "submit" use something like "get your free eBook now", which is both specific and actionable or as below "start your free trial".


free trial.png

4. Make the sign-up box highly visible

I've said it before, and I'll repeat it: Don't hide your sign-up box at the bottom of your web page, where it's difficult to find. 

Place it, where it's visible, for instance at the top right corner or as a pop-up window, Pop-ups windows have proven to increase subscription rates significantly, even though many claims that they don't like them. The fact is, that they work. Just make sure you don't annoy your readers with them, but provide som extra value. 

Read this blog post about the dos and don't when creating popups »

5. Reduce complexity of the sign-up form

If your sign-up form is too overwhelming, your conversion rate will also be impacted. Use as few input fields as possible; email or email and name. Don't make your visitors think too much. Their attention span is short, so if your form is too long, you will lose them.

I think the conversion rate of this sign-up form would skyrocket if they removed most of the fields. And who voluntarily wants to put in their phone number for signing up for at mailing list? cf27a51643e8763353e62d0c18b15422.jpg

6. Use social proof

Showing you have a herd of followers, who have already approved of you (since they signed up), makes more visitors willing to follow in their footsteps and sign up as well. Hmmm...thousands signed up for this, so it must be good. It's just as when you see a long queue in front of a store. Some people will join the queue even though they don't know what they are queueing for - because since the line is so long, then is must be something good. 



Show the subscriber number on your sign-up form:

brian jones.png

7. Be less formal and more human

Speak to the human behind the screen. The human being with feelings (needs, wants, wishes and fears). Airtable does a good job of making signup less informal and with a cheerful tone of voice.

2017-04-06 14_13_36-Airtable.png


Understanding what motivates people to sign up, can raise your conversion rate. 

When it comes to sign-up forms and boxes even the smallest things can have a major effect on the growth of your email list. 

Turn your thoughts around (if you haven't already done so), and think as the visitor and forget about thinking from your company's perspective. Most importantly provide value in a human language. Then make sure it's easy to sign up by using a simple and highly visible sign-up form such as a popup that points your viewers in the right direction with actionable language. 


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About the author

Bettina Oksen Bendorf

Bettina Oksen Bendorf

Bettina is an Inbound Marketing Specialist. I have a passion for creating relevant content with focus on the receivers’ needs. Always with the customers’ point of view in focus: “What’s in it for me?”. Chocolate lover and fitness junkie.

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