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How to get people to sign up?

How To Get People To Sign Up Right Now

Do you have an email list which you're struggling to grow? Well, you're not the only one.

So, how do you get people to sign up?

By using these simple tips you can start to increase your email list for your newsletter or blog.  

Your online conversion rate is affected by many factors such as placement of sign-up form, wording, the length of form etc. Let's dig a little bit deeper into some of the factors that have an impact on your conversion rate. 

#1 Think as the visitor

#2 Provide obvious value

#3 Make the CTA specific and actionable

#4 Make the sign up box highly visible

#5 Reduce the complexity of the sign up form

#6 Use social proof

#7 Be less formal and more human


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#1 Think as the visitor

Can you honestly say that you're not thinking from your own business perspective when you're trying to get people to sign up for your email list? 

Does this look familiar to you? 


Or something like this...


Or this...



Oh yes, I really can't wait to get more information about your company! That is just what I'm looking for when I'm browsing around the internet!

Well, not really. If you want more sign-ups, then you have to rethink the way you communicate with your online visitors. Imagine that you're a first time visitor to your company's website who doesn't know anything about how great your company is. What would encourage you to sign up for their newsletter? "Sign up for our newsletter?". Well, probably not. 

Which leads me to my next point... 

#2 Provide obvious value

To get more sign-ups, you have to provide something of obvious value to your visitors. Something that speaks to their needs and feelings.  

Something like this from Adespresso, because who doesn't want to master the art (and science) of trust and credibility?



Or this one from Brian Dean, where you get free exclusive traffic tips.

2017-04-06 12_43_31-SEO Training and Link Building Strategies – Backlinko.png


Or, another good example of how to get people to sign up is this from Kristi Ling.

kristi ling.png

Can you spot the value here? I think that most people can relate to at least one of her points; secret happiness formula for less stress, better health and ridiculously productive creative days. 

I was so curious that I just signed up myself. Those "ridiculously productive creative days" got me. 

#3 Make the CTA specific and Actionable

Putting effort into your call-to-action (CTA) will pay off. Make your CTA specific, so the reader knows what to expect. Use actionable words such as start, download, get. Instead of "submit" use something like "get your free eBook now", which is both specific and actionable or as below "start your free trial".


free trial.png

#4 Make the sign up box highly visible

I've said it before, and I'll say it again, don't hide your sign up box at the bottom of your web page where it's difficult to find. 

Place it where it's visible, for instance at the top right corner or as a pop-up window. Pop-up windows have proven to increase subscription rates significantly, even though many claim that they don't like them. The fact is, that they work. Just make sure you don't annoy your readers with them, but provide some extra value. 

Read this blog post about the dos and don't when creating popups

#5 Reduce complexity of the sign up form

If your sign-up form is too overwhelming, your conversion rate will also be impacted. Use as few input fields as possible; email or email and name. Don't make your visitors think too much. Their attention span is short, so if your form is too long, you will lose them.

I think the conversion rate of this sign-up form would skyrocket if they removed most of the fields. And who voluntarily wants to put in their phone number for signing up for at mailing list? cf27a51643e8763353e62d0c18b15422.jpg

#6 Use social proof

Showing you have a herd of followers, who have already approved of you (since they signed up), makes more visitors willing to follow in their footsteps and sign up as well. Hmmm...thousands signed up for this, so it must be good.

It's just like when you see a long queue in front of a store. Some people will join the queue even though they don't know what they are queuing for - because if the line is so long, then is must be something good. 



Show the subscriber number on your sign-up form:

brian jones.png

#7 Be less formal and more human

Speak to the human behind the screen. The human being with feelings (needs, wants, wishes and fears). Airtable does a good job of making email sign up less informal and with a cheerful tone of voice.

2017-04-06 14_13_36-Airtable.png


Understanding what motivates people to sign up, can raise your conversion rate. 

When it comes to sign-up forms and boxes even the smallest things can have a major effect on the growth of your email list. 

Turn your thoughts around (if you haven't already done so), and think as the visitor and forget about thinking from your company's perspective. Most importantly provide value in a human language. Then make sure it's easy to sign up by using a simple and highly visible sign-up form such as a popup that points your viewers in the right direction with actionable language. 

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About the author

Bettina Oksen Bendorf

Bettina Oksen Bendorf

Bettina is an Inbound Marketing Specialist. I have a passion for creating relevant content with focus on the receivers’ needs. Always with the customers’ point of view in focus: “What’s in it for me?”. Chocolate lover and fitness junkie.

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