Mobile devices have become a huge part of our lives, and we use them more and more each day. Still, many companies haven't optimized content like their flipbooks or website for mobile devices, and it's driving customers away.
Smartphones first appeared back in 1994, when the very first "smartphone" came out on the American market - "The IBM Simon". It was the first phone ever to feature software applications, but it didn't become a huge success. In 2007, when the iPhone was launched, sales in the smartphone industry rose exponentially. Nowadays, probably most of our friends and family own a smartphone.
But think about it for a second. Do you ever have a feeling of "emptiness" or like “something is missing” if you accidentally leave your phone at home, or it’s not in your usual pocket?
Have you ever been sitting right in front of your brand new, large HD Smart TV, watching a supposedly great Oscar-nominated movie, and then catch yourself sitting with your eyes glued to the screen of your smartphone instead? Don't worry, you're not the only one!
This has become known as “nomophobia”, which literally means “no-mobile-phone-phobia”, and it’s the fear of being without mobile devices.
The reason I’m telling you this is because mobile devices, such as smartphones and tablets, have become extremely common and they are, for many, a necessary part of their daily routines.
As mobile devices are becoming an more and more integrated part of our lifes, companies need to optimize for mobile, if they want to be in the game.
The UK and U.S go Mobile
According to comScore, an American internet analytics company, 36.1% of the population in the UK use their phones while watching TV - and you can definitely count me in on the statistics of the Danish population.
ComScore has also found out that last year, 56% of all internet traffic in the UK came through mobile devices, but this actually happened for the first time back in 2014 in the U.S, according to comScore.
Because we are now on multiple screens at once, especially on the phone while watching TV, companies are thinking about spending their resources on mobile marketing instead of TV advertising. According to this report, also backed up by comScore, we can definitively highlight that mobile marketing is important, but that's not the right question to ask anymore - because we all know it.
The real issue is about drawing statistics from your data and then use that to try and understand your consumer's behavior when using the different mobile devices. You need to find out what they prefer, because when you find out how your consumers behave and react, your company will have the opportunity to grow extensively - and then you just have to play your cards right.
Optimize for mobile to Catch the online consumers
What's even more amazing is that consumers are now purchasing more via their mobile devices than ever before. According to Internet Retailer, in 2014, 24.6% of all U.S e-commerce sales came from mobile. That number has been rising for years, and it has now risen in 2015 to a whopping 29.7%.
This means that almost 1/3 of all e-commerce sales in the U.S have been made from a mobile device, and internet analytics companies such as eMarketer expect this number to grow even more over the next years. If you're not optimizing for mobile devices, you will be loosing the battle of attracting customers to your competitors.
We see the changes in flipbook usage too!
Here at iPaper, we see a huge difference between the usage of desktop and mobile devices when our customers customers engage with our digital publishing software platform.
Back in 2014, there were about 13.1 million iPaper visits, and approximately 1/3 of all them were from a mobile device. The rest were from a desktop device. Over time, the number of monthly visits has increased massively, and in January 2016, we reached more than 22 million iPaper visits.
So the tables have turned and in January this year, 56% of all iPaper flipbook visits were read from a mobile device, and that number of readers of a publication like a online magazine is expected to grow continuously in the years to come.
How do I optimize for mobile myself?
If you are one of the many who fear to start optimizing for mobile devices yourself, you shouldn't worry; it's actually quite simple. You can find a lot of information out there that will show you exactly how to do it.
Personally, I enjoyed Google's guide on how to create the perfectly mobile-friendly website. It'll explain you exactly why, how and where to do it. iPaper's brochure maker is built to fully optimize your online catalogs. Have a look for yourself.
Have fun optimizing!
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