Strategies

Digital catalog tools might look alike, but they don’t all do the same job. We reviewed 20 of them alongside iPaper, to show how the market is built up in 2026.

Issuu is made for getting publications read. Here's what changes when your catalog also has to sell, and when Issuu is still the better pick.

Flipsnack starts with design, iPaper with automation. See what that means for your weekly catalog work and which approach fits your team.

Comparing Publitas and iPaper? See how the two stack up, where each one excels and which fits your business best.

How Baby Boomers, Gen X, Millennials and Gen Z use printed and digital catalogs, based on our European Shopper Survey, and what it means for retailers.

Three retailers, three uses for a feed-based digital leaflet and 10-4's numbers on what it did to their webshop.

Get the why, how, tweaks and results of using digital catalogs for themed campaigns.

Don't let your best deals go unnoticed.

Ten design decisions that separate a catalog people browse from one they buy from.

Five free tools we use to get a flipbook looking right before it goes live.

All you need to know to get started with digital catalogs.

Not every retailer is at the same stage of their digital journey. Some are still using print as their main marketing channel. Others have embraced ecommerce and other digital channels. And a few have already adopted digital-first workflows and use automation to create content across multiple channels. And that’s okay.

The standard online catalog workflow: Design a PDF for print, then use the print PDF as the basis for the online catalog. But basing your digital campaigns mainly on print workflows can hold you back: You spend more time and have less flexibility.

Picking a digital catalog tool is often the easy part. Getting it past budget, resources and timing is harder. Here are the questions that help you build a case worth approving.

Adopting a digital-first mindset takes more than new tools. Three common challenges when retailers move from print to digital, and how to tackle them.

For years now, B2B sales have been changing.

Printing catalogs is becoming increasingly expensive, and shoppers are shifting toward a digital-first customer journey.

Often, one of the first touchpoints with prospects is a catalog or brochure.

Drive traffic using your online flipbooks with these 3 tactics.

The big challenges of curation in e-commerce: Get insights from experts on the art of product selection, customer engagement, and overcoming excess inventory.

Retail digital transformation usually stalls on siloed teams and processes. Why it happens and four areas to address, with print to digital as an example.

We asked 7,000+ shoppers in eight European countries how they would react to the death of print: the benefits, the concerns and what they would miss.

Print costs keep rising, but cutting the leaflet in one go is risky. How digital leaflets let retailers reduce print step by step without losing reach.

Discover how today’s brands are using them for powerful storytelling, inspiring browsers, and driving demand online and off.

Discover how to bring your in‐store magic online with standout visuals, seamless navigation, and shoppable catalogs that turn casual browsers into loyal buyers.