5. Integrate

Your digital catalog is fully automated, creates engagement, enhances the buying journey and directly contributes to revenue.

Now what?

Your digital catalog is most likely a single channel within a larger marketing strategy, or business setup.

But by keeping your channels isolated from each other, you can miss out on vital cross-channel sales opportunities, and the ability to track, and understand your shoppers’ journeys across your channels.

By integrating your digital catalog, along with your other channels, you can establish a cohesive “buying ecosystem.” This interconnected approach ensures a seamless shopping experience, with all elements intricately linked to enhance overall connectivity.

Why integrate?

As we touched upon in the Store Metaphor, a buyer’s journey is never a straight line. Instead, it goes back and forth, across multiple channels.

For example, a buying journey can start on your homepage, transition to your digital catalog for product exploration, and finish in your webshop for payment.

This journey requires seamless transitions and redirections between channels in order to work smoothly. Making these shifts intuitive, easy, or even eliminating them entirely, enables the creation of a world-class buying experience.

Which is exactly what shoppers want:


Finds it beneficial, they can browse promotions and shop online at the same time using digital catalogs.

The percentage of shoppers considering different conversion features a benefit in digital catalogs:

Buying directly from the catalog
Order products for in-store-pickup
Checkout via chat (eg. WhatsApp)

Essentially, customers want a seamless shopping experience throughout all shopping channels.

Rebecca Wine
Journalist, iPaper

Export the catalog basket content directly to your webshop basket

Shop export allows the shopper to add all the products they want to the basket in your digital catalog, and have this directly transferred to your website’s checkout basket.


Percentage of shoppers who consider it a benefit to have the ability to buy directly in the digital catalog.

The result?

This provides a single, unified shopping journey that starts with them browsing your digital catalog and ends by checking out on your website.

If you want even more tactics, check out our 8 tactics to create a digital catalog that converts.

How to: Set up a Shop Export

Integrate your catalog with your website to leverage the power of your ecommerce infrastructure

An effective way of reducing the number of steps is simply to have it all in one place! You can incorporate your digital catalog directly into your ecommerce with a JavaScript Integration.

By using our JavaScript API, you can:

  1. Make your digital catalog directly available on your website instead of an external URL.
  2. Integrate your digital catalog's shop functionality directly with your ecommerce: instead of having a separate digital catalog basket, products added to basket in the digital catalog go directly to your ecommerce basket.
  3. Gain unified tracking as you own all traffic, instead of sending the shopper to external sites.

The result?

Simplifying the buying journey, such as the number of different steps and channels a shopper is required to make to complete their purchase, significantly increases the likelihood of a sale.

Find out how you can leverage the power of our JavaScript API to integrate your digital catalog with your e-commerce platform, below:

Learn more about Javascript integration

Bring your recommendation engine, custom offers, etc. into play

If we consider the physical store, there’s a good reason why shop-displays often feature different products together in real-world situations: few products are sold in a vacuum and used on their own.

Complementing products are frequently used to bolster each other’s appeal, and create an inspirational ‘universe’ to attract shoppers.

For example, when looking for a desk, a shopper might want to complete the experience with a chair, reading light, or shelving.

If you can show and recommend other products or custom offers, when the shopper is showing buying intent for a product, you increase the likelihood that shoppers will consider purchasing these too.

Once you have integrated the catalog with your website via JavaScript, you can have every click on a product open a webshop modal over the catalog.

This modal can contain all product information, variants, delivery options, discounts, stock info etc.

But more importantly, you can include recommendations based on:

The visitor's interest in this product
Their browsing history
Other customers' purchase patterns (others who bought this, also bought).

The result?

With this setup, you’ve combined the power of the fixed catalog’s curated content with the flexibility of ever-changing recommendations. And this can heavily increase your average basket size!


Integrate with your print production software

An Enrichment Automation for your digital catalog can require numerous tags in your catalog PDFs for things like product links, animations, videos, etc.

To streamline the creation and updating process for digital catalogs, introducing these tags early in the PDF streamlines the workflow from print PDF to a beautifully enriched digital catalog.

Multinational companies partnering with specific printing or PDF automation firms should consider reaching out to those.

Inquire whether they or their automation software can handle the tagging process when receiving the PDF or in the PDF creation process.

On top, we have experience working with these partners and are happy to assist in this process.

The result?

When you send a PDF to your print automation partner, you not only receive printed catalogs but also a tagged PDF, ready for seamless upload into iPaper - a pure plug-and-play solution.