Use-cases for automated digital leaflets

Strategies

min.

by Simon E. Pagaard

As Horizon digital leaflets aren’t based on PDFs, why just use it as a way to display the products in your print PDF? In reality, there’s so much more you can create, without spending excessive time.

Horizon is iPaper’s new product that allows you to create digital leaflets from your product feed.

And, since the output is not based on a PDF, you can do so much more than just display the same product as in your printed catalogs.

If you’ll allow my hyperbole, the only limitations with Horizon are…

the products in your feed, and
your imagination.

We can’t add more products to your feed, but maybe we can expand that imagination with some examples?

3 different ways retailers are using Horizon

1. Online-only leaflets

Not every campaign needs a printed version. Due to the faster production time, you can easily create online-only leaflets.

10-4, a Danish retailer, have completely stopped using print, and instead only create digital leaflets:

This approach works well for testing new assortments, quickly launching digital campaigns or highlighting web-only offers.

2. Themed leaflets for holidays

When you want to spotlight a specific season or theme, Horizon allows you to run targeted, timely campaigns with less production effort.

Harald Nyborg creates themed digital leaflets for Halloween, Christmas and much more:

Creating themed digital leaflets is a great way to quickly tap into current events and, often, increased desire to buy.

3. Digital leaflets for product categories

Horizon makes it easy to create and maintain leaflets for specific product categories.

Conforama, known for their interior design products, create specific digital leaflets for electronics and appliances:

Digital leaflets for product categories is a great way to create targeted material. It's useful for categories the brand is well known for, but can also be used to create awareness around categories the brand may not be known for.

Horizon live leaflet demos

If you’re looking for even more inspiration, or want to see a live leaflet, you can checkout our various Horizon demo leaflets:

Conclusion

Because leaflet creation is based on your product feed, rules and automation, the speed and flexibility can give you the time and creativity to actually do much more with your digital leaflets.

Instead of just creating a digital version of your print offers, you can create…

Online-only digital leaflets
Themed holiday leaflets
Leaflets for specific product categories

No matter which kind of digital leaflet you want to create and for what purpose, Horizon can help you – as long as you have the products and the imagination.

Continue Reading

The Digital Transition Timeline: From print PDFs to digital-first leaflets

Not every retailer is at the same stage of their digital journey. Some are still using print as their main marketing channel. Others have embraced ecommerce and other digital channels. And a few have already adopted digital-first workflows and use automation to create content across multiple channels. And that’s okay.

A new way to create online catalogs without a PDF

Designing a PDF for print and then using the PDF as the basis for the online catalog. That has long been the standard catalog workflow. But printing and distributing is becoming more and more expensive, the ROI is going down and EU legislation looms over the industry. So, you’re right to be looking for ways to reduce printing without losing revenue or store traffic.

The impact of inspiration in online retail

To grow your business in a thriving retail market space you need to be able to deliver a second-to-none webshop experience that goes above and beyond. So if shoppers haven’t specifically searched for a brand or product, you need to create an environment that encourages them to engage with your offering. It’s inspiring your customers that is a critical part of building your brand and selling more products. It helps to shape your brand story and perception. But let’s talk about the two biggest concerns you’ve probably got by now. Inspiration takes a lot of work. And all that work will not drive tangible value to your business. At least not in the short term. This lack of tangible value and the time, money and manpower that needs to be invested often kills all talk of improving your web shop before it’s even started. But focusing on inspiration can positively impact all areas of your business. And here's how...

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Customer care and inbound team - Janne, Rune and Armando