Maximize your catalog promotion across social media

Strategies

min.

by Hannes Cludts

See examples of how leading brands across promote their digital catalogs on social media! Examples include both 1) organic posts, and 2) paid ads.

Paid campaigns

Whilst there are many different approaches to paid ad campaigns, the goal often remains the same - drive online traffic to your website.

But using your online catalog is more engaging than simply linking to a grid of products. A catalog shows products in context and inspires unknown customers to browse.

Facebook

Bauhaus Denmark uses a carousel to promote its catalogs along with selected discounted products to catch shoppers' eyes.

Instagram

Aldi Portugal highlights its catalog across its paid Instagram ads. Showing the catalog in such a clear, vibrant image makes it instantly recognizeable.

Organic posts

Organic posts are ideal to keep your loyal followers up to date on your product news and offers. For many, it may be their go to channel to access your catalog. So, whenever you publish a new catalog, make sure to share the link on your owned channels.

Instagram

Yves Rocher Italia posts its latest catalogs across its owned channels. This keeps fans up to date and excited to engage.

Facebook

Jysk UK promotes its catalog across Facebook and includes an incentive to encourage shoppers to act straight away.

Continue Reading

The Digital Transition Timeline: From print PDFs to digital-first leaflets

Not every retailer is at the same stage of their digital journey. Some are still using print as their main marketing channel. Others have embraced ecommerce and other digital channels. And a few have already adopted digital-first workflows and use automation to create content across multiple channels. And that’s okay.

A new way to create online catalogs without a PDF

Designing a PDF for print and then using the PDF as the basis for the online catalog. That has long been the standard catalog workflow. But printing and distributing is becoming more and more expensive, the ROI is going down and EU legislation looms over the industry. So, you’re right to be looking for ways to reduce printing without losing revenue or store traffic.

Use-cases for automated digital leaflets

As Horizon digital leaflets aren’t based on PDFs, why only use it as a way to display the products in your print PDF? In reality, there’s so much more you can create, without spending excessive time.

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Customer care and inbound team - Janne, Rune and Armando