Every ecommerce brand knows the importance of creating themed campaigns around annual holidays and celebrations.
Whether it's Back to School, Valentine's Day, Summer Sale or Black Friday, marketing teams put a huge amount of time and effort into creating assets for each occasion. But, despite all this effort, most brands then hide these campaign assets away in their menu bar where customers can rarely find them.
To draw attention and interest to your campaigns, you need to put them front and center of your online store and highlight them across all paid and owned channels. You need to create an impact straight away by building product focused campaign assets designed to convert.
With iPaper, you can create shoppable online catalogs or product promotion banners for your campaigns and tailor them to suit your theme. Use a selection of products and visuals, like photos and videos, to encourage customers to engage and insert product links directly into your campaigns so shoppers can immediately act on their inspiration.
You can then promote these campaign assets across your online store, social media and email newsletter to name a few. Highlight your online catalog on your home page or link directly to a promotion banner from a Facebook ad. There's so much you can do to promote your campaigns using iPaper and the results of your efforts will be seen immediately.
By using iPaper to promote your holiday and themed campaigns, you'll see an increase in campaign views, product views and conversions. If you attract your customers with an iPaper channel, you can reduce your bounce rate and see an increase in overall webshop engagement.
When you take the time to improve your customer journey and make more of an impact with your marketing efforts, you'll provide a more logical, inspirational and effective shopping experience.