Search Engine Optimization (SEO) is the method of optimising your online content with the purpose of increasing your visibility on organic search engine results. You probably already know that you should think about how your homepage and other pages on your site are seen by search engine crawlers, but have you thought of the importance of SEO in other marketing materials? Google crawls and indexes PDF's on your website in the same way as it does your webpages, so it's important you optimise these just like you would these pages. This blog post will outline how iPaper enables you to make your catalog content SEO friendly and add authority to your collective SEO efforts.
If you’ve never created a digital catalog before, don’t worry. The iPaper digital publishing platform makes the process simple.
You simply go to your account and upload your PDF in order to turn into a searchable, interactive HTML5 format.
Once this is done you can make your digital catalog crawlable simply by enabling indexing in the settings.
This is not where it ends of course. We offer multiple possibilities for you to optimise your online catalog, time to give an overview:
The name you give your iPaper digital catalog impacts the way search engines crawl your online publication for information. Tell search engines and readers what your publication is about by providing a topic related publication name and URL.
Ask yourself: "Does the URL contain meaningful keywords to what my online catalog is about?"
TIP: If possible, start the text with the word most relevant to your topic and eliminate non-informational words like a, and, etc. But keep in mind that context trumps all. Use your common sense.
As explained by Moz: "Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page."
You might not think of your digital catalogas a web page, but it is. It has a URL (which you've just named according to your topic), and that makes it a web page. Think about the small text underneath a link in a search engine - that's the text you're about to write.
Make sure it's relevant to your topic and helps the reader to decide whether he or she has found the information they were looking for.
TIP: Keep your meta description under 155 characters which is the optimal length.