Seasonal digital catalog examples: From Christmas to Valentine's

Strategies

min.

by Simon E. Pagaard

Every ecommerce brand knows the importance of creating seasonal campaigns around annual holidays and celebrations. Whether it's Back to School, Valentine's Day, Summer Sale or Black Friday, marketing teams put a huge amount of time and effort into creating assets for each occasion, be it catalogs, banners and more. But, despite all this effort, most brands then hide these campaign assets away where customers can rarely find them. To draw attention and interest to your campaigns, you need to put them front and center of your online store and highlight them across all paid and owned channels.

Use your online catalogs to promote your campaigns and tailor them to suit your theme. Use a selection of products and visuals, like photos and videos, to encourage customers to engage and insert product links directly into your campaigns so shoppers can immediately act on their inspiration.

Here's an example of the Danish retailer Sinnerup's yearly Christmas catalog:

You can then promote your catalogs across your online store, social media and email newsletter to name a few. Highlight your catalog on your homepage or link directly to a promotion banner from a Facebook ad.

Tweaking the catalog

One thing is designing your digital catalog for a specific holiday, but you can also add a themed or seasonal touch directly on top of your digital catalogs with custom scripting!

Black Friday

Make your Black Friday catalog stand out with ribbon-tearing-effects, fireworks and confetti:

Christmas

For Christmas, you could add some coziness with snow peacefully drifting across your themed catalog:

Learn how to do it.

Valentine's Day

For St. Valentine's Day, you could add hearts on top of your digital catalog with Custom Scripting:

Learn how to do it.

Results

By promoting your holiday and themed catalogs and campaigns, you'll see an increase in campaign views, product views and conversions. If you attract your customers through your catalog, you can reduce your bounce rate and see an increase in overall webshop engagement.

When you take the time to improve your customer journey and make more of an impact with your marketing efforts, you'll provide a more logical, inspirational and effective shopping experience.

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The digital catalog software landscape in 2026

There are more than 50 digital catalog tools out there, and from the outside it can look like they all do more or less the same thing. You upload a PDF, and get an online version of your catalog that people can browse. Below, we dive into how the market is built up today and how digital catalog solutions differ from each other. Full disclosure: we make iPaper, so we've put ourselves in the list too, judged on the same criteria as everyone else.

The Issuu alternative that's serious about selling

Issuu makes it easy to put a PDF online. Upload a magazine, brochure or catalog, and it becomes a flipbook you can embed, share and get discovered with on Issuu's own platform. iPaper turns PDFs into interactive catalogs too. The difference is what happens around the document. Issuu is built to publish and distribute what you upload. iPaper is built for commerce: it connects the catalog to your product data and webshop, lets shoppers fill a basket inside it and automates the catalogs you produce week after week.

The Flipsnack alternative for retail marketing teams

Flipsnack makes it quick to turn a PDF into a polished flipbook, and its Design Studio lets any team build publications from scratch. Both Flipsnack and iPaper turn catalogs into interactive, clickable experiences. Where they differ is how catalogs get made at scale. On Flipsnack, building catalogs from a product feed and linking products automatically by SKU are Enterprise features. On iPaper, feed-built catalogs and automated product links are core features of our plans, because our focus is helping retailers scale their catalog production.

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iPaper team members - Armando, Arantxa and Andrius