If your business is more traditional or used to using what are considered more established forms of customer outreach, like printed publications and catalogs, online marketing can seem daunting.
However, every day more people are plugging into the digital world and using online catalogs to reach their clients. If your company is a tool dealership, a kitchen dealership or a business that specializes in machinery & building materials, digital tools like a flipbook maker can be useful.
If used properly, online catalogs, produced with digital publishing software, can drive more sales to your website and boost sales. Here are five ways that you can increase the traffic to your digital catalog in an organic fashion.
#1 Start Blogging and Use Guest Blogging
One of the most efficient ways to attract attention to an online catalog is to create copy that points potential clients to your product. Blogging can create a sense of authority for your company, and it provides Google and other search engines with a reason to crawl and rank your catalog.
After developing your catalog using an online catalog maker, consider your audience and create blog posts that are both useful and informative. You should also try guest blogging to drive more traffic to your site. This involves finding a blogger with an established blog and having them write posts with links that steer potential clients to your catalog.
#2 Use Social Media
Today you have to be active on social media to compete online. The more attentive you are on social media platforms like Twitter, Facebook, and Instagram, the higher your catalog will be ranked and the more active your clients will be when it comes to praising your company.
After creating online catalogs, it is imperative that you share links to them and give everyone in your clients' social network access to your goods. After adding new products using a digital brochure maker, it is important that you announce these updates on social media. Twitter, for instance, averages 6.81 clicks per share, which creates the highest amplification rate of any social media channel. Sharing on social media increases the exposure of your material and ultimately your chances of landing the sale.
#3 Polish Your Email Signature
Because the click rate for retail and services is around 2.79 percent, businesses underestimate its usefulness. However, your email signature, a block of text that appears at the end of an email containing information like your title, your company name, address and phone number, is essential. Once you have used an online catalog creator, put a direct link to your catalog in the email signature.
A link in the email signature is especially effective for current clients, as they will appreciate the easy access to the goods you have on offer. Potential customers are on the other hand are nudged one step closer to the sale by exposing the offer in your email signature as well.
#4 Use Compelling Website CTAs
The CTA, or call to action, is integral for any website or web material. Your call to action should announce the value of your products or service and urge potential or past clients to work with you. If you want to attract attention to the brochure you have developed in a catalog builder, use a clear CTA.
An effective call to action on your page will draw them into the idea of taking a closer look at your catalog. Studies show that more than 90% of visitors who read your headline also read your CTA copy, ultimately increases CTA clicks and thereby collecting more leads.
#5 Try Search Engine Optimization
While SEO, or search engine optimization, might be a concept that business owners and web designers attribute to websites, targeted SEO techniques in an online catalog leads to directed traffic. Given that 93% of online experiences begin with a search engine, consider when making your catalog, what sort of search terms potential clients might be using to find your products and make sure your catalog is optimized for those words and phrases.
Once you have found an effective brochure maker online, try to determine how it can be used to increase your catalog's ranking using SEO marketing.