Your clients are turning more and more towards digital channels. Implement a familiar channel with online leaflets that drive traffic, save print budget and enables cross-selling.
With weekly leaflets, the goal is often to create interest and thereby traffic and volume. But print is becoming less effective: It's harder to distribute, attention spans are shorter and it's - by some - seen as old school and inefficient.
Leaflets have historically been the format to show products in an easy, curated way. But printing is increasingly expensive. On top, customers lean towards a more digital buying process, especially for regular, volume-based purchases - they want to find and order easily and quickly.
A classic way to get more revenue is to upsell to existing customers. But no one will buy a product they don't know exists. Attention is often fragmented into many different channels - and not all may be facilitate product exploration. And without exploration, no upselling.
You already produce a PDF and your audience knows the format.
By simply taking the leaflet format online, you can provide something in the B2B buying journey that your other channels can't: A digital format that is familiar and easily shared online across all channels.
By taking your leaflets online, it's possible to reduce the amount of print but still see the same results - or better - by distributing online leaflets across all digital channels.
Often, with online leaflets, the next conversion point is closer at hand in an online leaflet than with print - whether that is linking to your webshop, adding directly to the leaflet basket or talking to sales, all with a few clicks.
A leaflet's curated format is perfect for product exploration. That is, customers can find other products of yours than the ones they usually buy.
On top, by making your online leaflets interactive - with videos, animations and extra information - you can keep their attention and get customers to explore more. With more product exploration, more buying intent and potential for upselling often follows.
Promote your digital catalog across your marketing channels with Embeds and direct links.
You can also increase the likelihood of being found and shared with SEO and share optimizations.
Engage shoppers with storytelling tactics like icons, animations and videos and serve all information in the brochure (datasheets, product info, pricing etc.) with pop-ups and slide-shows.
Enable clients to add products to the basket throughout the digital product catalog and then either request a quote, order directly or send the products in an email to one of your sales representatives.
Go from PDF to interactive digital catalog in the blink of an eye by automating the process of adding icons, product links and videos to your catalogs.
Learn more about enrichment automation
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
As an extra way to convert visitors you have the option to open a pop-up in the digital catalog. Collect email addresses, promote your webpage or allow visitors to book a meeting with a sales representative.
We can provide a tailored solution for your industry, no matter if you sell office supplies, sports equipment, food services or something else.
Chat with us for more information about the specific price-point and all the features included, or start a trial and see it for yourself.
