Printing leaflets is becoming increasingly expensive, and shoppers are shifting towards a digital-first customer journey. Not only do digital leaflets offer interactive shopping experiences, they also provide several ways to bring more traffic to your website, ecommerce and physical stores.
Often, leaflets are printed frequently with the purpose of driving traffic to stores with good deals in a curated format. While the leaflet format is well known among shoppers, the cost of printing and distribution has recently increased significantly, and so have the use digital channels overall.
Reaching shoppers across dozens of online channels is complex, and a lack of integration or easy transition between channels can lead to reduced traffic on the pages or places that are most important to the buying journey.
But good deals and prices never go out of style – it’s just that many are looking for an online format that can present offers in a curated way like printed leaflets, but just online.
If you take the leaflet format online and add the right functionality, then you have a familiar online tool that can seamlessly drive traffic to both your stores and your ecommerce.
Online shopping, in general, is preferred by many shoppers for several reasons. For example, it’s…
And one thing that set digital apart from printed leaflets, is the functionality to faciliate online traffic in the moment of reading the digital leaflet.
With External Links, you can link to product pages, your home page or any other page that might be relevant for the shopper.
This way you can drive traffic from the digital leaflet to whatever digital destination you choose.
1. You create enrichments in your digital leaflet - it could be an icon or a hover field.
2. Add the URL of the page the enrichment should link to.
3. When the shopper clicks that enrichment, they will be directed to the specific link, either in the same or a new tab.
Using iPaper, you can easily create product links and icons automatically to your digital leaflet after uploading the PDF. Read more here.
Instead of External Links, which can interrupt the leaflet experience for the shopper, you can enable an in-leaflet basket and have the enrichments add to that basket.
1. You create an enrichment in your digital leaflet, it could be an icon or a hover field.
2. You add a ‘Shop Configuration’ to your digital leaflet and set up ‘Shop Export’ (read more here)
3. The shopper can then add products to the in-leaflet basket.
4. When the shopper clicks ‘Check out’, all products of the in-leaflet basket are exported directly to your ecommerce basket.
While digital is very important for most companies, and despite many customer journeys starting with digital touchpoints, foot traffic is still crucial for many retailers.
When shoppers go to your store, they get…
And this can lead to higher basket value and the creation of regular shopping habits, which increase customer loyalty.
So, many retailers want to bring as much foot traffic to their stores as possible.
Obviously, to go to your stores, the shopper must know where the stores are.
With a Store Locator (“Find your nearest store”) feature in your digital leaflet, shoppers can immediately find the nearest physical store while browsing the digital leaflet.
And then you’ve eliminated a crucial barrier to in-store visits.
1. Within the leaflet, you create an external link (for example via a News Ticker) to your website where shoppers can type in their zip code and locate the nearest store
2. Alternatively, you can provide direct links to maps or navigation apps, allowing users to get directions in one click
You can offer real-time stock updates in the leaflet by integrating with your product feed or pop-up framing the product page. Shoppers will know where your store is, and also whether their product of interest is in stock.
Click & Collect is by now a popular option for shoppers. It combines the ease of online shopping with the satisfaction of in-store pickup.
If you already offer Click & Collect, a simple connection between your digital leaflet basket and your ecommerce is all that’s needed.
It’s a great way to ensure that orders from your digital leafletdirectly result in increased foot traffic.
1. Shoppers can add products from the digital leaflet to the basket
2. When checking out, the leaflet basket content is transferred to your website basket
3. They pay and choose a nearby store for pickup
Creating a sense of exclusivity is a classic way to drive foot traffic to stores.
You can use your digital leaflet to promote in-store-only offers (such as special discounts, limited-time deals, or product launches) that can only be used, experienced or redeemed in the store.
1. Create sections or modules in your leaflet labeled “In-Store Only”, for example via an interactive banner like Display
2 Highlight high-value products that are only available in-store
3. Include a discount coupon, countdown or limited time/availability notice to create urgency
If you take the leaflet online and add the right functionality, then you have a familiar online tool that can seamlessly drive traffic to both your ecommerce and stores.
Online traffic:
Store traffic:
Need to get the full overview on digital catalogs?
Explore our Complete Guide to Digital Catalogs (All You Need To Know!)
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