How do you get the most out of your online catalogs?
From driving traffic to equipping on-the-road sales teams, there are countless ways online catalogs can be used. They're a valuable and powerful marketing tool that offer a unique and memorable experience for customers.
But what are you trying to achieve?
To inspire you and show you the full potential of your catalog, I've put together a few examples of the different ways our customers are using and maximizing their online catalogs.
Driving traffic to a webshop is a key goal for most of our customers and is an effective way to increase brand engagement. But it's not the easiest thing to do.
By creating an online catalog that links directly to your webshop, visitors will be encouraged to explore and find out more about your brand. If your catalog is public, anyone may be able to find it so it's vital that it not only represents your brand identity, but showcases what you have to offer in a captivating setting.
Ex.t has designed a commerce catalog that showcases its products in a stylish, simple design. Not only can you view the products in a real-life setting, you can also click on them and then be taken to that specific product page on the webshop.
Including a direct link to your webshop gives the customer a more intuitive and smooth experience. For new customers its important to impress, so you should always keep them in mind. A impressive catalog makes an impressed customer.
Inspirational commerce is only going to get bigger so, it's time to get on board.
As shown by Ex.t, online catalogs are a powerful commerce tool and deliver an interactive shopping experience to customers. The typical grid style display with products shown on a white background is no longer cutting it for customers. They want more.
By being more flexible, using lifestyle images, captivating videos and an on-brand overall design, brands can compose the ultimate online commerce catalog.
Lifestyle images that show products in use not only show customers how the products work, but gives them an idea of the size, shape, design, fit and where it may look best. They give so much more information to the customer than the usual product shot, creating a more in-depth shopping experience.
BoConcept, Denmark's leading furniture retailer, has really embraced inspirational commerce and created a truly immersive and engaging catalog. They've harnessed all aspects of what it takes to make a memorable customer shopping experience and adopted to the ever-changing needs of the online shopper.
Not only can inspirational catalogs appeal to the customers aesthetic, but they can encourage more sales by housing the entire commerce journey within the catalog. Through adding enrichments, brands can allow customers to add products to the basket as they flick through and pay for them at the checkout, all without leaving the catalog.
Weekly retail offers are widely used by supermarkets and retail stores to present the weeks promotions and get consumers to come back to their brick-and-mortar store.
And while the weekly food shop is not the most inspiring of shopping experiences, price and promotions play a big factor in the stores we visit.
Danish supermarket chain Fleggaard has not only created a distribution strategy that mirror their weekly print leaflets online, they made the weekly grocery shop that bit easier, by allowing customers to add products directly from the catalog to their basket. All customers have to do is flick their way through the catalog, add products to the basket with one click and set up a time to collect the groceries.
Simple, smooth and shoppable. This type of catalog is not only aimed at making things easier for customers, it's a sure fire way to retain those loyal shoppers and make them come back for more.
Many companies continue to rely on on-the-road sales teams or representatives to reach their customers. For these brands, specifically in the direct selling industry, online catalogs are an incredibly valuable resource.
Not only does it reduce the need for paper, but it allows customers to buy products at any time. It eases the everyday life of your reps, and your customers.
Plus, with iPaper, direct selling brands can offer their mobile-first audience the opportunity to checkout directly from WhatsApp.
Logahus, a direct selling brand from Brazil uses it's online catalogs to do exactly that. Customers can easily scroll through the catalogs on their smartphone, adding products to their basket as they go. Then, when ready, they can send their basket directly to their local representative over WhatsApp. It only takes a few clicks and hey presto, the products are ordered!
We hope we've inspired you and given you some ideas of what you can do with your online catalogs. If you'd like to know more about how you want to get the most out of your online catalog, get in touch, we'd love to hear from you!
If you'd like to get inspired by even more examples, head over to our Customer Cases page!