How do you get the most out of your online catalogs?
From driving traffic to equipping on-the-road sales teams, there are countless ways online catalogs can be used. They're a valuable and powerful marketing tool that offer a unique and memorable experience for customers.
But what are you trying to achieve?
To inspire you and show you the full potential of your catalog, we've put together a few examples of the different ways our customers are using and maximizing their online catalogs.
Fleggaard, a Danish supermarket chain, uses its online catalogs to highlight weekly deals and bargains. Shoppers can access the catalog directly from the website homepage and it's also emailed out to newsletter subscribers.
Once inside the catalog, shoppers can add products to their basket and easily checkout in the webshop.
The catalogs are easy to navigate, the products are easy to see and the basket icon is clearly placed throughout. If you know what you want, it can be a quick and efficient way of shopping.
The style of the catalog is very straight-forward and reflects the brand and the physical store.
With its online catalogs, Fleggaard shows that if it suits your brand and you provide ease-of-use, you don't need to spend a long time on the design and photographing products in a nice setting.
Many companies continue to rely on on-the-road sales teams or representatives to reach their customers. For these brands, specifically in the direct selling industry, online catalogs are an incredibly valuable resource.
Not only does it reduce the need for paper, but it allows customers to buy products at any time. It eases the everyday life of your reps, and your customers.
Plus, with iPaper, direct selling brands can offer their mobile-first audience the opportunity to checkout directly from WhatsApp.
Logahus, a direct selling brand from Brazil uses it's online catalogs to do exactly that. Customers can easily scroll through the catalogs on their smartphone, adding products to their basket as they go. Then, when ready, they can send their basket directly to their local representative over WhatsApp. It only takes a few clicks and hey presto, the products are ordered!
BoConcept, a Danish contemporary furniture retailer, uses its online catalogs to show off new product ranges, their latest videos and offers the chance to get to know the designers.
The experience of BoConcept's online catalogs is of the upmost quality. The design, the use of videos and mix of magazine content and product information makes for an engaging and memorable experience for shoppers. It complements the sophisticated style of the brand.
With small '+' signs that indicate add to basket, and play buttons that signify there is a video to watch, the catalogs offer a learning experience as well as a shopping trip.
They have really created a memorable and intuitive online catalog experience that can't be matched by a traditional eCommerce site.
We hope we've inspired you and given you some ideas of what you can do with your online catalogs. If you'd like to know more about how you want to get the most out of your online catalog, get in touch, we'd love to hear from you!
If you'd like to get inspired by even more examples, head over to our Customer Cases page!