10 online catalog examples you can get inspired by

Strategies

min.

by Simon E. Pagaard

We've put together 10 examples of how big brands - from supermarkets, direct selling and everything in between - are using and maximizing their online catalogs.

#1 Direct selling - Tupperware

An uninterrupted buying journey on the shopper’s terms: Check out the digital catalog from Tupperware!

This digital catalog invites the shopper to browse, be inspired and – in the end – buy in an easy, seamless manner.

How?

- With carefully crafted layouts and product pictures
- Making the catalog available directly on their website
- By reducing external links and redirections with integrations to their ecommerce store

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#2 DIY - Harald Nyborg

Harald Nyborg’s creates digital leaflets based on their product feed, and not a PDF. Therefore, they can easily create a lot of different leaflets for various product categories.

It's a great way to showcase the different categories in a inspiring, curated format.

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#3 Supermarkets - Fleggaard

Fleggaard, a Danish supermarket chain, uses its online catalogs to highlight weekly deals and bargains. Shoppers can access the catalog directly from the website homepage and it's also emailed out to newsletter subscribers.

Once inside the catalog, shoppers can add products to their basket and easily checkout in the webshop.

The catalogs are easy to navigate, the products are easy to see and the basket icon is clearly placed throughout.

The style of the catalog is very straight-forward and reflects the brand and the physical store.

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#4 B2B - Ji Sport

How to Drive Demand in a Digital B2B World?

Ji Sport uses digital catalogs to increase marketing ROI and activate customers on all online channels:

“We use digital catalogs in all steps of our marketing and sales funnel, from awareness to buying decision. This makes the digital catalogs an indispensable resource for both counselling customers and upselling.” – Anne-Cathrine Jørgensen, Sales and Marketing, Co-owner Ji Sport

Watch the video to learn more, or click here to read the full case.

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#5 Direct Selling - Yves Rocher Mexico

Shopping is becoming more digital. Direct selling companies need to follow.

Digital catalogs + WhatsApp = Your reps’ new favorite tool.

See how Yves Rocher Mexico created a simple and engaging bridge between direct selling and online shopping:

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#6 DIY and hardware - 10-4

10-4 runs biweekly campaigns with leaflets created from their product feed and not from a PDF, which means it's a vertically-scrolling experience instead of page-flipping. Despite that, their digital leaflets have all the 'classic' elements of a catalog: Product images, CTAs, interactive elements and much more.

Read more about 10-4's results of using digital leaflets here.

#7 Direct selling - Yanbal

Track performance by specific representatives and compensate accordingly: Check out the digital catalog from Yanbal!

Yanbal is a beauty and cosmetics direct selling company with many representatives.

Therefore, it’s beneficial to track traffic and revenue generated by specific representatives in the digital catalog. Then, they can ensure proper recognition and compensation of their representatives.

On top, Yanbal has created a stunning catalog with pictures, animations and multiple checkout options, email and WhatsApp.

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#8 Electronics - POWER

POWER, part of Expert Group, has tailored their digital catalog perfectly to the electronics buying journey:

- A heavy focus on price and deals

- External links to products

- Required energy labelling

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#9 Home & Interior - Conforama Switzerland

Conforama Switzerland uses both PDF-based digital catalogs and feed-based digital leaflets for shorter campaigns.

By creating leaflets based on language-specific product feeds, they can easily manage three language-versions of their leaflets at the same time:

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#10 Supermarkets - Sorli

Sorli, a Spanish supermarket chain, uses Javascript to create a world-class buying experience in their digital catalog.

Javascript allows Sorli to:

- Recommend additional products and provide extra information

- Create new discounts in the otherwise fixed digital catalog

- Eliminate disturbing redirections and new tabs opening

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We hope we've inspired you and given you some ideas of what you can do with your online catalogs. If you'd like to know more about how you want to get the most out of your online catalog, get in touch, we'd love to hear from you!

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Continue Reading

The Digital Transition Timeline: From print PDFs to digital-first leaflets

Not every retailer is at the same stage of their digital journey. Some are still using print as their main marketing channel. Others have embraced ecommerce and other digital channels. And a few have already adopted digital-first workflows and use automation to create content across multiple channels. And that’s okay.

A new way to create online catalogs without a PDF

Designing a PDF for print and then using the PDF as the basis for the online catalog. That has long been the standard catalog workflow. But printing and distributing is becoming more and more expensive, the ROI is going down and EU legislation looms over the industry. So, you’re right to be looking for ways to reduce printing without losing revenue or store traffic.

Use-cases for automated digital leaflets

As Horizon digital leaflets aren’t based on PDFs, why only use it as a way to display the products in your print PDF? In reality, there’s so much more you can create, without spending excessive time.

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Customer care and inbound team - Janne, Rune and Armando