Save budget on print and start your leaflet's digital transformation
Printing leaflets is increasingly expensive. At the same time, shoppers are shifting to a digital-first customer journey. Your leaflet must transition with your target audience.
Helping retailers around the world take their leaflet into the 21st century
Digital leaflets as a favored destination on the online customer journey
Print isn't driving traffic like it used to
Printed catalogs have long been a staple for retailers to keep shoppers aware of offers and seasonal products.
But, while costs for print are rising, their reach is decreasing as more people move their shopping behavior online.
Efficient marketing teams are more key than ever
With multiple channels to manage, weekly or bi-weekly campaigns to run along with regular themed or holiday pushes, marketing teams are understandably pressed for time and resources. It can be hard to prioritize adding online leaflets to the mix and spending hours implementing, setting up and enriching the leaflet.
Print and distribution costs are rising
Printed leaflets are a classic way to expose your brand to shoppers and keep them aware of what you offer. But print also takes a lot of time and is extremely expensive to produce and distribute. On top, it's hard to directly attribute the success of print as it's decoupled from the actual store visits and purchases.
We are currently working to go paperless, and the digital catalog will be the best option to replace traditional printouts in store.
Ibrahim Shouehne
Carrefour MAF
The digital leaflet solution built for supermarkets
Attract and retain customers week after week
- Use your digital leaflet as a core traffic driver on SoMe, Newsletter and in ads
- Drive traffic to your store by enabling store locator, grocery list creation or click & collect
- Enable newsletter sign-up etc. in the leaflet, to drive returning visits
Create engaging digital leaflets in minutes
- Engage shoppers by enriching your digital leaflet with animations, images and videos
- Increase online sales through shop export or linking directly to your webshop
- We use your product feed to automate the process of adding shopping links to your leaflet
Track user-behaviour and performance
- Measure your leaflet performance through our built-in statistics: sessions, time spent, clicks, search history, orders, revenue, etc.
- Track events through integrations with Google Analytics or Adobe Analytic
Don't just take our word for it
Explore key iPaper features for your business
In-catalog ordering
Enable shoppers to add products to basket throughout the online leaflet and export their order directly to your ecommerce. Alternatively, integrate the digital leaflet directly on your ecommerce with JavaScript integration.
External Links
Add a link to anywhere: Could be your website, a link to find the nearest store or your ecommerce. This is an easy way to funnel traffic from your online leaflet to other digital destinations. An option to open it in a new browser tab or change the current one is available.
Product View
Information is key in the buying journey. With Product View, you can provide additional images and information about a product - without forcing the shopper to an external site and taking them away from the digital catalog experience.
Enrichment Automation
Go from PDF to interactive digital catalog in the blink of an eye by automating the process of adding icons, product links and videos to your catalogs.
Share
Promote your digital catalog across your marketing channels with Embeds and direct links.
You can also increase the likelihood of being found and shared with SEO and share optimizations.
Statistics
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
We're more than just a product
Sure, iPaper offers the features that will help you get more business out of your catalogs. We'll also help with technical implementations or questions you may have. That's our job. However, our main aim is to build a lasting cooperative relationship with you by combining our expertise with yours.
Ready to start your digital transformation?
Ready to get started?
Try a free 14-day trial and explore the possibilities with iPaper as your digital catalog creator, or get directly in contact with us.
