Printing leaflets is increasingly expensive. At the same time, shoppers are shifting to a digital-first customer journey. Your leaflet must transition with your target audience.
Printed catalogs have long been a staple for retailers to keep shoppers aware of offers and seasonal products.
But, while costs for print are rising, their reach is decreasing as more people move their shopping behavior online.
With multiple channels to manage, weekly or bi-weekly campaigns to run along with regular themed or holiday pushes, marketing teams are understandably pressed for time and resources. It can be hard to prioritize adding online leaflets to the mix and spending hours implementing, setting up and enriching the leaflet.
Printed leaflets are a classic way to expose your brand to shoppers and keep them aware of what you offer. But print also takes a lot of time and is extremely expensive to produce and distribute. On top, it's hard to directly attribute the success of print as it's decoupled from the actual store visits and purchases.
Enable shoppers to add products to basket throughout the online leaflet and export their order directly to your ecommerce. Alternatively, integrate the digital leaflet directly on your ecommerce with JavaScript integration.
Add a link to anywhere: Could be your website, a link to find the nearest store or your ecommerce. This is an easy way to funnel traffic from your online leaflet to other digital destinations. An option to open it in a new browser tab or change the current one is available.
Information is key in the buying journey. With Product View, you can provide additional images and information about a product - without forcing the shopper to an external site and taking them away from the digital catalog experience.
Go from PDF to interactive digital catalog in the blink of an eye by automating the process of adding icons, product links and videos to your catalogs.
Learn more about enrichment automation
Promote your digital catalog across your marketing channels with Embeds and direct links.
You can also increase the likelihood of being found and shared with SEO and share optimizations.
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
Ready to get started?
Try a free 14-day trial and explore the possibilities with iPaper as your digital catalog creator, or get directly in contact with us.
