Yves Rocher Italia
Visits to first iPaper catalog
Minutes spent per visit
Yves Rocher Italia is a subsidiary of the Rocher Group. Founded in 1959, the Rocher Group operates in 90 countries, across 5 continents. Each year, 300 million products are distributed from more than 4,000 stores, mail orders and online sale from websites.
With the rise in online product research and shopping, Yves Rocher Italia needed a solution to digitalize their printed catalogs.
Every three weeks Yves Rocher Italia creates a new catalog which is distributed to its salesforce of over 70,000. By converting its static PDF catalogs into interactive online catalogs with iPaper, Yves Rocher Italia has not only enriched its customers' user experience but also guarantees a mobile friendly interface.
Just a few weeks after starting with iPaper in September 2016, Yves Rocher Italia saw its online catalogs turn into its best performing brand communication tool.
The first iPaper catalog saw around 250,000 visits in just 3 weeks and since then catalog visits have skyrocketed to over a million per catalog.
The results of our online catalogs are beyond expectations. They're easy to share with our sales community and consumers. Our iPaper catalogs became our best performing brand communication tool in a few weeks. With nearly 4 minutes spent per visit, it means the format and content are appealing for consumers."
The benefits of using the digital catalogs are clear. Viewers spend around four minutes in each catalog, which in today's world of distraction, is an impressive figure. The online catalogs are also easy to promote on various platforms including websites and social media and are easy to send out to their salesforce.
Yves Rocher Italia's catalogs have also contributed to a successful promotion strategy on Facebook. Posts linking to the catalog often become the most clicked post each month with one even achieving 7,329 shares.
iPaper is easy to use. There's no need to dedicate an internal team for a huge workload. With videos and shoppable content we have enriched the consumer experience. The heatmap statistics behind the scenes show that our readers actively click on both the video icon and products so we're offering an experience our shoppers want.
Yves Rocher Italia is a perfect example of a brand - not least a market leader - that hasn’t limited itself to static sales and marketing catalogs to get their message and brand across.