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22% increase in conversion rate with improved onsite campaigns





Bog og ide logo


Bog og Idé is Denmark's largest book store and a recognizable brand across the country. As a leader in its industry it prides itself on offering the best customer experience, both offline and online, in the market. 




Bog og Idé wanted to run more product focused campaigns to improve it's customer journey and online browsing experience.


It had noticed that shoppers weren't really taking the time to discover products and browse. So, to promote more product campaigns across it's online store, Bog og Idé needed to find a tool that could build and execute campaigns in a fast and easy manner.



Bog og Idé case video

With iPaper Display Bog og Idé has built a range of onsite product promotion banners designed to encourage customers to engage and discover more.


By highlighting selected products across its store, Bog og Idé has changed the way it's shoppers can browse. When a product is clicked in the Display banner, the shopper is immediately taken to that product page where they can act on their inspiration and add to their basket.


Thanks to Display's intuitive editor, Bog og Idé can build campaigns fast. Using its shopping feed, Display banners can be designed and published within 20 minutes.




Since working with iPaper, Bog og Idé has seen:

  • 12% of all sessions interact with an iPaper banner

  • Sessions that have seen a banner convert 3.5x higher than the online store average

  • A 22% increase in overall conversion rate across the whole store




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