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50% increase in catalog sessions and 3x increase in website traffic

 

 

 

 

La Casa Moderna Logo

 

La Casa Moderna is an Italian interior design brand. It uses online catalogs to showcase its designs and expertise and encourage customers to book a consultation. 

 

Challenge

 

La Casa Moderna regularly uses print catalogs to promote its brand and products. But, for it's online following, simply publishing its catalog as a PDF online wasn't cutting it.

 

They needed to offer a more interactive experience that could increase the visibility of their products and encourage their online audience to engage.

 

Solution

 

Using our Flipbooks enrichment editor, La Casa Moderna has transformed its static PDF catalog into an interactive digital browsing experience. By adding 360° photos, videos, pop ups and CTAs to their catalogs, readers can better visualize the designs and act on their interest. They can now view products in close detail and book a meeting with a designer without leaving the catalog.

 

La Casa Moderna case image

Click here to see La Casa Moderna's latest catalog

 

The catalog is now the header of the La Casa Moderna website helping to promote it's products and services to all website traffic. The overall browsing experience is now more memorable and engaging than ever before and the results have exceeded all expectations.

 

Results

 

Since working with iPaper, La Casa Moderna has:

  • Increased catalog sessions by 50% in the first three months

  • Seen a 3x increase in overall website traffic

  • Reached over 1 million catalog page views

“In the first three months with iPaper our catalogs had a 50% increase in sessions. We’ve now reached over 1 million page views and in May we saw a record high of over 400,000 monthly views. Our average website traffic has also increased to three times more than before we used iPaper.” said Loris Astesano, Social Media & Digital Strategist at La Casa Moderna. 

 

“iPaper is so simple to use, incredibly intuitive and versatile. We really enjoy working with the platform and we have been surprised by the impact iPaper has had on our business. We’ve never seen anything like iPaper before, but it’s been fantastic in helping us integrate our offline and online channels.” said Stefano Borasi, CEO at La Casa Moderna.

 

 

 

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