Feed-based catalogs that match today’s shopper behavior
Horizon turns product data into catalog-style pages that help shoppers explore, compare and discover offers online.
Used by marketing teams at
Give browsing shoppers a reason to stay and buy
Only 5% of shoppers online are actively looking to buy. So how do you approach the 95% who are just looking around?
They need a format that helps them explore offers. Catalogs solved this decades ago by presenting products visually, intentionally, and in context.
Danish retailer 10-4 uses Horizon to create curated digital catalogs from their product feed. These catalogs help shoppers browse, compare, and get inspired.
They have become a measurable part of 10-4’s online journey, driving engagement, increasing basket value, and contributing directly to revenue.
+72.5%
time spent on the webshop after visiting the digital catalog
+87.0%
more pages seen when visiting the digital catalog
+5.1%
higher basket value when visiting a digital catalog
Impact of iPaper Horizon on 10-4's webshop
Danish DIY retialer
Create inspiring landing pages from product data
Digital catalogs from your product feed
"Why don't we just use a category page?"
A sea of white backgrounds and front-facing packshots: It's great for shoppers ready to buy, but it's not ideal for product discovery.
With Horizon, you can create inspiring, interactive digital catalogs that present offers, just by connecting your product feed and selecting what to promote.
Dynamic updates with creative control
“Can we add this for next week’s campaign?”
Horizon keeps your catalogs up to date automatically using your product feed, while still giving you full control over layouts and compositions.
Campaigns evolve constantly, and there are always last-minute changes. Perhaps you need to update prices for 10 products or add another category.
One catalog, multiple destinations
"Where should we send traffic for this campaign?"
With Horizon, you can use the catalog format to create multiple types of campaign destinations, all powered by the same product feed.
And when needed, you can export your generated digital catalog as a PDF that can be used anywhere or printed out directly.
Launch faster
Without the need for a PDF, you can create and publish digital catalogs in hours. You can move faster and react to new promotions instantly.
Run curated offers
Move beyond a few big campaigns each year. Create smaller, focused catalogs for specific categories or audiences.
Adapt to changes
Update themes, prices, or promotions whenever needed without relying on designers or agencies.
With Horizon, we can tailor our communication for each product category and offer a digital environment that looks like a catalog.
Eva Matoua
CMO, Conforama Swtzerland
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Horizon is really flexible. I can change color, adjust image sizes and so on without involving an developer.
Rebecca Thrane
Marketing Manager, El-Salg
Want to create catalogs like these?
Book a demo and we'll walk you through how Horizon turns your product feed into interactive catalogs.
