Turn print brochures into online lead generators
Qualified leads are harder and harder to come by. Keep the sales team busy by implementing interactive online brochures that generate leads, quote-requests and meetings.
Top B2B companies grow with iPaper
The playbook for lead-based sales is changing
Sales cycles and buyer journeys are long and complex
For building projects, engineering, machinery and IT, the purchasing decisions often involve great consideration, extended timelines and multiple decision-makers.
You need to provide inspirational and informative content to continually nurture prospects.
Online traffic doesn't turn into leads
Attention spans are dwindling. Traffic to your website and other digital channels may be high and consistent
But if you don't capture leads in the moment of inspiration, before they move onto something else in their busy day, they may be lost forever.
Potential buyers can go cold, fast
Complex and prolonged buying journeys increases the risk of leads going cold.
Many touchpoints across multiple channels are often needed to progress the customer journey. Some good leads will, for some reason or other, go cold. Then, it's a matter of re-activating them.
We use digital catalogs in all steps of our marketing funnel, from awareness to decision. It has become an indispensable resource for both counseling customers and upselling.
Anne-Cathrine Jørgensen
Sales and Marketing, Co-owner Ji Sport
How iPaper improves your online lead generation
A familiar format, but with more inspiring elements than print
Often, the first thing a prospect reaches for during the research-phase is an overview of the products or services in an inspirational format: A brochure or catalog.
When taking it online, you can easily share it across all digital channels. On top, you get the possibility to add additional information and interactive elements to the digital brochure to attract and keep attention.
Capture multiple types of leads in different ways
When a prospect reads the digital brochure, you need to enable the next step for them.
With clear calls-to-action like “Request a Quote”, “Book a Meeting" or "Contact us" directly in your digital brochure, you can make it easy for prospects to take the next step – whatever that may be for your business.
Provide the inspiration that pulls leads back in
With longer sales cycles and project-based sales, re-targeting is important.
If someone leaves your website without converting, a catalog can re-engage them, and show more options, services or products in a different format than what they’ve already seen.
Don't just take our word for it
Explore key iPaper features for your business
Statistics
Measure your online catalog performance and improve your tactics through our built-in statistics or Google Analytics integration. Track sessions, time spent, clicks, search history, orders, revenue, etc.
Personalised catalogs
No customers are completely the same. Select relevant pages for your client, customize the experience, and follow up with a catalog that feels made just for them.
Interactive elements
Engage shoppers with storytelling tactics like icons, animations and videos and serve all information in the brochure (datasheets, product info, pricing etc.) with pop-ups and slide-shows.
Product View
Information is key in the buying journey. With Product View, you can provide additional images and information about a product - without forcing the shopper to an external site and taking them away from the digital catalog experience.
Share
Promote your digital catalog across your marketing channels with Embeds and direct links.
You can also increase the likelihood of being found and shared with SEO and share optimizations.
Forms
Forms can be used to gather information, such as name, email, company and so on. They can be added as either links on the page, in news tickers or gated content. They can be set to open automatically or when a visitor clicks.
We're more than just a product
Sure, iPaper offers the features that will help you get more business out of your catalogs. We'll also help with technical implementations or questions you may have. That's our job. However, our main aim is to build a lasting cooperative relationship with you by combining our expertise with yours.
3 challenges to finding the right digital catalog creator for you
Inform, inspire and generate leads with digital brochures
Ready to take your sales to the next level?
We can provide a tailored solution for your industry, no matter if you sell kitchens, building projects or work for a consulting company.
Chat with us for more information about the specific price-point and all the features included, or start a trial and see it for yourself.
