Automate your digital catalog production
Turn product data into interactive digital catalogs shoppers can buy from, with products, links and prices added automatically.
Used by marketing teams at
Cut the manual work between briefing and launch
Set up your designs, templates and brand assets once. iPaper Horizon then adds products, prices and links from your product data, so every catalog is generated automatically and stays up to date.
1. Planning
- Campaign concept and product selection
- Price setting by the buying department
- Create brief for designers or agency
2. Layouting
- Collecting and selecting assets
- Setting up products, theme and layouts in InDesign
- Sent for review to the marketing team
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3. Reviewing
- Proofreading and design corrections
- Last-minute product and price changes
- Back to layouting for every round of changes
4. Launch
- Upload to digital catalog publisher
- Manually add prices, links and hotspots
- Distribution on website, newsletters, SoMe, etc.
1. Planning
- Campaign concept and product selection
- Price setting by the buying department
- Designers or agency set the campaign look and templates
2. Layouting
- Collecting and selecting assets
- Setting up products, theme and layouts in InDesign
- Sent for review to the marketing team
3. Reviewing
- Proofreading and design corrections
- Last-minute product and price changes
- Back to layouting for every round of changes
4. Launch
- Upload briefing file with products to iPaper
- Make last-minute changes yourself if needed
- Distribute on website, newsletters, SoMe, etc.
Today, it costs us less to work with digital catalogs. With Horizon, we can create digital catalogs directly from our Google feed.
Eva Matoua
CMO, Conforama Switzerland
How iPaper Horizon works
1. Set up your account
Connect your product data and we’ll help you get the rest in place:
- Connect your Google Merchant feed or upload a CSV
- We build your price boxes, splashes and CTAs to match your existing style
- You choose the page templates and brand themes to work with
2. Start generating catalogs
Upload a briefing file, and iPaper Horizon builds the catalog:
- Decide which products to promote and how they’re grouped and shown
- Products, prices and links stay in sync with your webshop
- Bring pages to life with video, animation, and images.
3. Promote and optimize
Get your shoppable catalog in front of shoppers and see what works:
- Share it on your website, social media and in newsletters or export as a digital PDF
- Track engagement with built-in stats or your own analytics tool
- Swap products or tweak the design as results come in or the campaign changes
Request your trial:
See what you can create with Horizon
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Weekly Leaflets
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Brand highlights
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Seasonal campaigns
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Inspirational catalogs
Weekly Leaflets
Seasonal campaigns
Product Category
Brand highlights
Use the data you already have
"Why are the prices not matching those on your website?"
With Horizon, you don’t start from scratch. Connect your product feed and use the data you already have to build catalogs faster.
Products, prices, and content stay in sync automatically, so your catalogs are always up to date without extra work.
Automate production, tweak design
“Can we still add these products to next week’s campaign?”
Traditional catalog workflows start with designing a static PDF. Every update means redesigning pages, exporting files and repeating the same manual work.
Horizon removes the back and forth. You generate the catalog automatically, and let your team tweak layouts, prices, or visuals themselves.
Whereas the creation of printed catalogs are handled by an external agency, with Horizon we can do it ourselves.
Morten Ellidshøj Fruergaard
Project Leader at Bilka
Want to create catalogs like these?
Try iPaper Horizon free for 14 days. Send us your product data, and one of our specialists will set up your trial with your own products.
