Plenty of digital leaflets and catalogs are a simple carbon copy of the printed one. Same offers, same running order, same campaign calendar. That works... okay.

Every ecommerce brand knows the importance of creating seasonal campaigns around annual holidays and celebrations. Whether it's Back to School, Valentine's Day, Summer Sale or Black Friday, marketing teams put a huge amount of time and effort into creating assets for each occasion, be it catalogs, banners and more. But, despite all this effort, most brands then hide these campaign assets away where customers can rarely find them. To draw attention and interest to your campaigns, you need to put them front and center of your online store and highlight them across all paid and owned channels.

What page of the leaflet do shoppers see first? That very much depends on whether we’re talking printed or digital leaflets. And it can have a huge impact on whether shoppers are exposed to the best deals of your leaflet. If they aren’t, well, then you’re probably leaving money on the table.

Most digital catalogs are really just a print layout sitting in a viewer. You export the PDF, upload it, drop a few hotspots on the products and then wait to see what happens. And what usually happens is that people browse it without buying anything. That's because digital catalog design asks a different set of questions than print design does. So we've picked out ten questions that make the biggest difference to whether your catalog actually sells.

Any flipbook creator will get your PDF online. Getting it to look right once it's there is a different job. When we work with clients or build our own flipbooks, the same handful of needs keeps coming up, so we narrowed our workflow down to five free tools that handle everything from image quality to the final file checks. Here’s what we use.

All you need to know to get started: What is a digital catalog? What're the benefits and drawbacks? How do you make them? Get the answers to all your questions, and more, in this complete guide.

Not every retailer is at the same stage of their digital journey. Some are still using print as their main marketing channel. Others have embraced ecommerce and other digital channels. And a few have already adopted digital-first workflows and use automation to create content across multiple channels. And that’s okay.

Online catalogs are a valuable and powerful marketing tool that offer unique, memorable experiences for customers. From driving traffic to equipping on-the-road sales teams, there are countless ways online catalogs can be used. But what are you trying to achieve with YOUR online catalog?

If you’re looking for the best digital catalog creator for your company, you might want to reframe these 3 common organizational challenges and, perhaps, focus more on ROI. Here, we’ll provide questions you should ask yourself to do just that.

Historically, many B2B companies, in industries like tools, workwear and furniture among others, have effectively used printed product catalogs to upsell to existing customers. Catalogs created demand to attract new customers by showing off their vast product assortment in a familiar, curated format - but for years now, B2B sales have been changing.

Printing leaflets is becoming increasingly expensive, and shoppers are shifting towards a digital-first customer journey. Not only do digital leaflets offer interactive shopping experiences, they also provide several ways to bring more traffic to your website, ecommerce and physical stores.

Often, one of the first touchpoints with prospects is a catalog or brochure. So why not add even more inspirational content and lead generation features to the digital version of that brochure? That way, you have a better chance of catching the prospect at the critical research-phase - and you’ll be less likely to lose them to a competitor.

Retail marketing teams aim to drive consistent store traffic, and catalogs, both print or digital, are a proven method to do this. Online catalogs extend that reach by delivering deals and discounts directly to the increasing number of online shoppers. Beyond promotions, digital catalogs offer a comprehensive product overview that keeps shoppers informed and interested. To succeed in a data-driven landscape, your catalog strategy must be measurable and scalable. Implement these three tactics to optimize your catalog investment and maximize sales in the digital age.

Why has catalog marketing been so successful? Why do shoppers still turn to the leaflet to browse offers before they buy? And can the catalog format play an important role in digital marketing? In this post I’ll explore these questions. I'll argue retailers should take note of the unique product discovery experience of catalogs and leaflets. These analog formats should inspire a retailer's approach to ecommerce.

It's never been easier for online shoppers to search for specific products and explore where to get the best price. This is great for consumers that have a clear idea of what they want to buy. But only 54% of online shoppers are searching for a specific item when shopping online. This means that close to half of all online shoppers are not actively looking to buy a product when browsing online stores. Still, most online stores focus on increasing sales from the ones that have shown a clear buying intent. Be that from a Google search or retargeting visitors based on product views.‍If you are browsing as a consumer the last thing you want is an unlimited amount of options to choose from. You don't get excited about grid views and filtering. And, how can you ever search for a product on an online store when you don’t know what you want? Increasing your focus on catering to shoppers who are just looking in your activities will engage those 46% and guide them to check out your online store.‍ And, online catalogs are a proven format to get more visitors to browse your products.