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Benefits of Using Online Brochures as Interactive Sales Tool

5 Benefits of Using an Online Brochure as an Interactive Sales Tool

If you've been in sales for any length of time, you've probably used PDFs to show printed or online material to prospects and clients. 

Every B2B buyer has a hard drive full of PDFs they've collected from researching different products and vendors.

A much better idea is to converts your PDF to a digital brochure and showcase it online.

Not only does this provide you with a unique opportunity to present your offers and marketing messages. There are plenty of benefits of using online brochures as an interactive sales tool.

#1 Personalization

#2 Wow factor

#3 Ease of navigation

#4 Mobile Experience

#5 Tracking Opportunities 

#1 Personalization 

Have you ever wondered:

How do I make my proposals more personal and targeted to the exact potential customer? 

Well, you can easily do that by the means of digital brochures. 

Decoflame uses personalized interactive product catalogs to target their new potential partners - and it works! Decoflame mostly uses the digital platform as an important interactive sales tool for getting new customers and partners.  

Marketing Manager; Viktorija Jasiuleviciute explains: 

We use the iPaper to create customized proposals and brochures for our potential and existing customers and partners. Each iPaper is targeted the exact potential partner with their logo, preferences and pricelist. 

 

 

 

 

Decoflame is now actively using the digital flipbook more and more as a way of making new partnerships. 

We started sending out customized iPapers to potential partners and continually get some new partners out of it. All of our partners, especially architects, interior designers and construction companies, really like that they can easily find everything they need in the same document. Pricelist, technical drawings, pictures and other info is all at the same place. And we can make it as nice looking as possible, which helps catching their interest and leads to a dialog and eventually a collaboration.

 

 

But personalization isn't the only element to consider as a sales person. 

#2 WOW Factor

PDFs have their place, but they are not very exciting. Convert PDF to flipbook to add that WOW factor and get a valuable interactive sales tool that is not possible with static PDFs.

brochures provide a crisp, colorful and elegant look with clear, sharp photographs and graphics plus engaging animations. Layout and design are captured brilliantly, providing endless options for typography, white space and flow, so you can add a special punch to your presentation.

If you want to really make an impact, today's flipping books allow you to play videos from inside a page.

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Imagine the immersive experience for your prospect or customer: Everything is self-contained in one interactive online publication, including:

  • Full-color pages
  • Stunning graphics
  • Video

Even better, the video is embedded -- your customers will stay right on your presentation instead of clicking out to YouTube or another video site. 

 

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Example from Steinsvik that use iPaper for their online documents 

#3 Ease of navigation

One of the most important aspects of a sales person is to be able to answer or investigate all questions from the customer immediately. 

A problem often faced with PDF's is that sales representatives need  too much time on finding relevant information for the potential clients. 

 Digital brochures can be collected in a digital binder, giving you a perfect overview and easy search of all materials. This is a big advantage if you have heavy product catalogs and/or a lot of different brochures, magazines, catalogs, specifications, certificates, price lists etc. 

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Products and services are presented in a fun, interactive environment without the hassle of scrolling through hundreds of pages. And the same presentation looks magnificent no matter what device the reader uses -- desktop computer, mobile tablet or smartphone.

This encourages the reader to spend more time within this particular online environment with the offers you have picked out particularly for this audience.

#4 Mobile Experience

With the rise of large "phablet" smartphones and tablet computers, the demand for high-quality content that can be read easily on these devices has never been greater.

Convert your PDFs to brochures to take advantage of this growing opportunity and use them as an interactive sales tool next time you visit a potential client.  

In addition, flipbook creation tools generally support HTML5, which includes numerous benefits for mobile readers, such as cross-screen portability, better security, and increased performance. 

#5 TRACKING OPPORTUNITIES

Most companies keep their online documents simple: they upload a PDF, and link to it on conversion pages within their website. The problem with that system, of course, is that it does not allow for any reliable measurement of how your readers actually interact with the content. 

And yet, success measurement should be an important part of any marketing efforts. If you know how your individual efforts perform, you can adjust your strategy to improve performance in the future. These behaviours may include:

  • Revenue generated directly by the shop functionality you can integrate into your online documents. Parse out when and how readers of your documents buy a product directly from your online catalog or brochure.
  • Leads generated by internal Calls-to-Action (CTA) buttons. If you use your interactive documents as lead generation tools, you can track exactly which Calls-to-Action led to gathering the most contact information for further marketing efforts.
  • Reader behavior, which includes finding out where in the document your audience stops reading, what pages they spend most of their time on, and more.

Of course, tracking metrics like the above can only lead to marketing success if you draw the correct lessons from it. Gathering statistics is the first step; the next is to determine what you can learn from these statistics.

 

About the author

Ninna Lauridsen

Ninna Lauridsen

Ninna was iPaper's Chief Marketing Officer. She's a creative Content Writer. Word Junkie. Statistics Fanatic. Life Lover. Loud Laughter. One of her favorite quotes is by C.S. Lewis: "You are never too old to set another goal or to dream another dream"

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